Heinz Ketchup adjusts label pour you

1+
heinz-ketchup

So, how do you get your Heinz Ketchup out. Do you smack it? Flip it? Rub it down? Oh no!

Sorry couldn’t resist.

The best way to get that red deliciousness out and onto your burger, fries, eggs, chicken etc is an answer people have searched for years to obtain.

Even YouTube users, on multiple occasions, tried to answer and couldn’t.

Thanks to Heinz Ketchup Canada, the answer is now upon us.

With help from Canadian Agency Rethink, Heinz has now introduced the Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. Watch below:

ALSO READ: Tide declares NFL Sunday Nights “Not For Laundry”

“This year, we have focused our marketing on reinforcing the emotional connection fans have with the brand in clever and ownable ways,” says Brian Neumann, senior brand manager at Kraft Heinz Canada.

He added, “We’re always thinking of fun, cheeky ways we can highlight the iconic and timeless nature of the product to give our consumers a smile.”

This simple twist on the classic Heinz Ketchup bottle does just that.

You betcha.

The bottle is only available in Canada right now, but when word spreads that ketchup in glass bottles can actually be poured and eaten rather than just kept on the shelf for display, it will surely come here. Or maybe we’ll have to just move to Canada.

 
Credits
CLIENT: Heinz

CREATIVE AGENCY: AOR Rethink

MEDIA AGENCY: Starcom

Source: Heinz Ketchup

Contact Colin Costello at colin@reelchicago.com.

1+
BackTalk