Hanson Dodge (HD) announced two senior moves today. Agency veteran Katherine Schmidt has been promoted from Associate Creative Director to Creative Director, reporting to newly named Chief Creative Officer Mike Roe.
In addition, Bridget Siebert has joined HD as Senior Director, Digital Experiences, reporting to Angie Rothen, who joined earlier this year as Chief Technology and Security Officer and a member of the Leadership Team.
Schmidt has been with HD for nine years, starting in account management before pursuing her passion for creative. She transitioned to copywriter and was named Associate Creative Director three years later. Her work spans packaged goods, travel and tourism, home, health and wellness, food, apparel, and public service. She has contributed to campaigns for Creminelli, NOW, Green Gobbler, KEEN, Visit Milwaukee, and the Utah Office of Tourism, among others.
“Having started her career on the account side, Katherine understands every aspect of a client’s business. I’ve witnessed, first-hand, just how invaluable that experience has been to clients. But what sets Katherine apart is her passion, her drive to be better, her willingness to ‘never settle.’ If we want HD to become a gold-standard for independent agency creativity in our region, we need more Katherines. I’m excited for her promotion and can’t wait to see where she takes her new challenge,” said Mike Roe, Chief Creative Officer at HD.
As Senior Director of Digital Experiences, Siebert brings more than 15 years of digital strategy expertise to help brands optimize their digital ecosystems and build meaningful, actionable connections with audiences. Her experience includes Harley-Davidson, Medical College of Wisconsin, CG Schmidt Construction, and Mercury Marine.
“As I have previously stated, this is a moment when creativity and technology are more deeply integrated than ever. Bringing Bridget on board to help lead initiatives at the intersection where innovation thrives, will help us deliver even greater impact for our clients,” said Angie Rothen, Chief Technology and Security Officer at HD.
Added Stacie Boney, President of HD, “I’m a big fan of growing our own. I’m excited and so very pleased for Kat as she continues to realize her career aspirations at HD.” She continued, “Bridget was once our client. She was a great collaborator; always impressive. We are that much stronger to have her on our team.”
Today’s news continues the agency’s 2025 momentum. Along with adding Mike and Angie to the Leadership Team, HD has expanded existing client relationships, including Weiman cleaners from PurposeBuilt Brands, and fireside MARKET from Potawatomi Ventures, which is scheduled to open this month.
Reel 360 News wishes Bridget and Katherine the best of luck at Hanson Dodge.
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