Haymaker VFX, in collaboration with VITRO Agency, has unveiled a groundbreaking advertisement for the Yaamava Resort & Casino in San Bernardino, CA.
The spot, titled “Nature of Discovery,” masterfully combines photorealistic computer-generated (CG) imagery with elements of the natural world, creating a seamless visual journey that showcases the resort’s unique charm.
The :30 ad immerses viewers in a mystical forest, which transforms effortlessly into the enchanting badlands, capturing captivating moments like a butterfly gracefully touching blooming foliage. Hidden symbolism, such as flowers forming hearts and clovers, adds a touch of intrigue.
As the camera continues its journey, even a majestic redwood transforms into a towering stack of poker chips, all integrated seamlessly within the evolving landscapes. A stream leads to a mesmerizing waterfall, where the reveal of a slot machine’s spinning reels takes place, beautifully blended with the cascading water. Watch below:
REELated:
Haymaker’s innovative approach involved the use of Unreal Engine in combination with traditional rendering methods, creating a visually stunning and cohesive result. This approach allowed the team to have full control over crucial aspects such as camera angles, lighting, and reveal effects.
Additionally, it empowered the agency to art-direct the various elements, including forests, deserts, individual trees, plants, and flowers, ensuring a level of precision that would have been difficult to achieve solely through live-action footage.
Haymaker VFX’s commitment to refining their workflow played a significant role in the project’s success. By utilizing Unreal Engine, the team could make rapid adjustments to lighting and layout, facilitating experimentation and fine-tuning. The studio’s adaptable nature, bolstered by a team of experienced senior artists, ensures that they stay current with the latest techniques and maintain flexibility to tackle diverse challenges.
Magnus Engsfors, Creative Director at Haymaker, emphasized the significance of integrating real-time tools like Unreal Engine into their work. He expressed excitement about the possibilities these tools bring, particularly in combining traditional visual effects work with real-time solutions. Engsfors sees this integration as a path to working smarter and more effectively with agencies and clients, enhancing collaboration and opening up new avenues for creativity.
As the advertisement for Yaamava Resort & Casino showcases the harmonious blend of CG imagery and natural environments, it underscores the role of cutting-edge technology in shaping the future of visual effects, setting a precedent for industry innovation and collaboration.
