At CES 2026, Havas introduced AVA, a new global large language model portal designed to give teams and clients secure, centralized access to the world’s most advanced AI technologies, while reinforcing the Group’s commitment to keeping human creativity and judgment at the center of innovation.
Set to begin rolling out this spring, AVA is positioned as a cornerstone of Havas’ evolving Village model, connecting talent, tools, and intelligence across its global network. The platform is built to democratize AI across the organization, providing trusted access to insights, agents, and proprietary intelligence under enterprise-grade security and compliance standards.
AVA connects users to top-tier models, including GPT-5, Claude Opus 4.5, and Gemini 3, allowing teams to select the most appropriate AI partner for each task. The goal is to help teams move faster from brief to breakthrough, unlocking sharper insights, faster ideation, scalable solutions, and productivity at scale without sacrificing brand safety or creative integrity.
The launch builds on Havas’ broader Converged.AI strategy, introduced in 2024 to align data, technology, and talent across markets. Backed by nearly €1 billion in investment, including €600 million over the past decade and an additional €400 million committed through 2027, Converged.AI is designed to support flexible, data-agnostic decision-making and scalable, client-centric solutions worldwide.
The announcement coincided with Havas Chairman and CEO Yannick Bolloré taking the CES stage alongside brand leader Jim Stengel for a keynote on the future of advertising. Speaking to senior marketing, media, and technology leaders, Bolloré emphasized that AI should enhance, not replace, human creativity and cultural insight.
“At Havas, technology amplifies human creativity; it doesn’t replace it,” Bolloré said. “We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand. AVA securely unifies leading AI in one portal for our teams and clients, turning briefs into on-brand creative solutions, accelerating strategy and production, and enabling innovation without risk.”
Havas’ CES presence also included an expanded on-site footprint at ARIA, where it was the only agency represented with a dedicated space within the Storyteller environment. The Group showcased practical AI applications across creativity, research, and health, including its Vermeer platform for brand-safe generative outputs, a partnership with Akkio to accelerate agentic AI capabilities, and its recent investment in AI-powered research platform Vurvey.
To extend CES insights beyond the show floor, Havas is curating executive perspectives and takeaways through its thought leadership hub, Havas Superstream, offering a centralized destination for timely industry analysis and commentary from CES 2026.
REELated:
WBD Board urges shareholders to reject Paramount offer
