
The Harris-Walz campaign is preparing to launch an unprecedented $370 million advertising blitz across digital and television platforms between Labor Day and Election Day.
This aggressive nine-week campaign, set to begin on September 3, will target battleground voters with ads highlighting Vice President Kamala Harris’s personal story, her commitment to standing up to powerful interests, her focus on the needs of Americans, and the stark contrast between her agenda and former President Trump’s policies.
Of the $370 million, a record-breaking $200 million will be allocated to digital ads, marking what the campaign believes to be the largest digital spending in the history of U.S. politics.
The remaining $170 million will be used for television advertising, with the campaign securing spots during high-viewership events, including NFL, WNBA, NBA, NHL, and MLB games, as well as popular TV shows like Grey’s Anatomy, The Golden Bachelorette, Wheel of Fortune, Jeopardy!, Abbott Elementary, and Survivor.
In a strategic move to broaden its reach, the campaign also plans to purchase ad slots on Fox News and spend eight figures on national TV placements in addition to battleground state investments.
REELated:
“The Harris-Walz campaign’s advertising strategy is designed to break through a fragmented media environment and reach the voters who will decide this election,” said deputy campaign managers Quentin Fulks and Rob Flaherty in a memo.
This post-Labor Day push builds on the $190 million media campaign that the Harris-Walz team launched in the final weeks of August, further solidifying their commitment to an all-out effort to secure victory in November.
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