Harmon Bros. simplifies life and pancakes for Kodiak

(New campaign from Kodiak by Harmon Bros)

Social media ad agency Harmon Brothers has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers have dropped a new campaign called “Simplify Your Life” for Kodiak Cakes, a family company based in Park City, Utah.

The new campaign highlights how healthy eating doesn’t have to be a chore—and can actually taste great at the same time. Kodiak Cakes products are crafted with 100% whole grain and non-GMO ingredients to fuel any adventure for today’s frontier. Watch below:

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“We’ve done some incredible things in our careers, but renting a zoo and working with a 1300lb Grizzly was on a whole new level. This was a tremendously hard ad to create, but we believed in the creative vision and knew the ultimate product would be memorable, remarkable, and effective,” said Daniel Harmon, Chief Creative Officer at Harmon Brothers. “We know families will love this fun-filled spot with a gigantic bear reminding you that you can have your protein pancake and eat it too.”

The ad is a collaboration between Harmon Brothers and Kodiak Cakes, two nationally known companies that started as small family businesses in Utah.

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CLIENT: Kodiak Cakes 

  • Creative Director: Brett Miller 
  • Marketing Associate Director: Boman Farrer 
  • Digital Media Designer: Sam Featherstone

Agency: Harmon Brothers

  • Chief Creative Officer: Daniel Harmon 
  • Agency Managing Director: Benton Crane 
  • Director of Accounts: Kurt Horn 
  • Creative Director & Director: Shane Rickard 
  • 2nd Creative Director: Josh Stofferahn 
  • Producer: Josh Stofferahn 
  • Writers: Kellen Erskine, Shawn Zumbrunnen, Natalie Madsen, Mary Mack 
  • 1st AD: Sohrab Mirmont  
  • 2nd AD: Matt tucker 
  • Lumber Mom: Savanah Smith 
  • Lumber Dad: Kurt Maloney 
  • Lumber Son: Thomas Cummins  
  • Lumber Daughter: Scarlett Hazen 
  • Lumber Grandma: Mary Mack 
  • Fluffy the Bear: Bart the Bear 
  • Director of Photography: Tyler Stevens 
  • 1 st AC: Paul Green 
  • Gaffer: Phil Shepherd 
  • Key Grip: Kevin Woodward 
  • Best Girl Grip: Julia Shepherd  
  • Best Boy Electric: Henry Flury 
  • On Set Sound: Jared Jaynes 
  • Sound Mixer: Brenden Bytheway 
  • Location Manager: Adam Bohl  
  • Production Designer: Kristen Swensen 
  • Decorator: Marie Simonson  
  • Leadman: Scott Swensen  
  • Set Decorator: Nelson Bruggeman  
  • Catering & Crafty: Richard Taylor 
  • Public Safety Advisor: Gabriela Mostacero 
  • Editor: Kaitlin Snow 
  • Visual Effects Supervisor: Tyler Stevens 
  • Digital Effects: Tyler Stevens, Bryson Alley 
  • Graphic Design: Mike Henderson 
  • Account Manager: Emily McLean 
  • Behind The Scenes: Keith Grover 

SOURCE: Harmon Brothers