The recent episode of HBO’s Curb Your Enthusiasm featuring a billboard defacement subplot took an unexpected turn when the fictional scenario mirrored reality. Susie Green’s fictional business, Catch as Caftan, faced a humorous setback when their billboard was vandalized with crude graffiti.
HBO decided to bring the joke to life by erecting a real-life billboard, sans graffiti, as a promotional stunt in Los Angeles.
However, life imitated art once again when the real-life billboard was defaced in a similar manner to the show’s depiction. An activist art collective, Indecline, claimed responsibility for the graffiti, even posting a video of the defacement on Instagram.
Despite HBO’s denial that the graffiti was part of their marketing strategy, the incident generated significant attention and added an unexpected twist to the show’s promotional efforts.
REELated:
Jeff Schaffer, the showrunner for Curb Your Enthusiasm, expressed delight at the real-life graffiti, jokingly hoping for such an outcome earlier in the week. “I don’t know how many graffiti artists are fans of the show, but I’m praying for a few dicks,” he told The Hollywood Reporter. “If we’re lucky enough to get a few on that poster, I think the sales are going to go through the roof.”
Curb Your Enthusiasm streams Sunday night on Max.
Nominate Someone You know For Reel Women
