got milk? A new generation embraces the iconic question

(MilkPEP launches new got milk? campaign)

The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP – the group that represents America’s milk companies – to bring the iconic got milk? tagline forward on the national stage to a new generation of milk drinkers.

“I’ve been so inspired by how people have creatively embraced milk this year,” said Yin Woon Rani, CEO of MilkPEP. “From whipping Dalgona coffee to running a mile with a glass in-hand, today’s TikTok-ers are finding more ways to connect with milk. All the milk love inspired us to reimagine got milk? for today’s social-first generation.”

Today, got milk? gets a glow-up as new faces and new platforms bring the iconic campaign forward to a new generation, asking kids to ‘show us what you got’. From U.S. Olympic Gold Medalist Katie Ledecky taking a dip into the waters of TikTok, to reimagining the “back-to-school” season and more, got milk? will provide unexpected and ever-changing experiences to help kids and parents find more fun, nutrition and normalcy in an ever-changing world.

“I’m so pumped with all these awesome people doing really cool things,” said Kheris Rogers, co-creator of Flexin’ in my Complexion™. “I think it’s so important to celebrate what makes us all unique, which is why I’m excited to show my community ‘what I got’ with milk, and challenge them to do the same!” Watch below:


ALSO READ: Nike’s new split screen spot is nothing short of epic


“The re-imagination of this iconic campaign embraces an iconic line as a fresh start for our industry,” said Rani. “Our partners at the California Milk Processor Board – creator of the famous got milk? campaign – and the rest of the industry and brands across the country are excited to bring it forward, on a national level, to a new generation.”


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Rooted in social media and influencer content, the new got milk? campaign also includes TV and digital advertising as well as retail partnerships and promotions. Look for the campaign here.

SOURCE: MilkPEP

(MilkPEP launches new got milk? campaign)

The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP – the group that represents America’s milk companies – to bring the iconic got milk? tagline forward on the national stage to a new generation of milk drinkers.

“I’ve been so inspired by how people have creatively embraced milk this year,” said Yin Woon Rani, CEO of MilkPEP. “From whipping Dalgona coffee to running a mile with a glass in-hand, today’s TikTok-ers are finding more ways to connect with milk. All the milk love inspired us to reimagine got milk? for today’s social-first generation.”

Today, got milk? gets a glow-up as new faces and new platforms bring the iconic campaign forward to a new generation, asking kids to ‘show us what you got’. From U.S. Olympic Gold Medalist Katie Ledecky taking a dip into the waters of TikTok, to reimagining the “back-to-school” season and more, got milk? will provide unexpected and ever-changing experiences to help kids and parents find more fun, nutrition and normalcy in an ever-changing world.

“I’m so pumped with all these awesome people doing really cool things,” said Kheris Rogers, co-creator of Flexin’ in my Complexion™. “I think it’s so important to celebrate what makes us all unique, which is why I’m excited to show my community ‘what I got’ with milk, and challenge them to do the same!” Watch below:


ALSO READ: Nike’s new split screen spot is nothing short of epic


“The re-imagination of this iconic campaign embraces an iconic line as a fresh start for our industry,” said Rani. “Our partners at the California Milk Processor Board – creator of the famous got milk? campaign – and the rest of the industry and brands across the country are excited to bring it forward, on a national level, to a new generation.”


Subscribe: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!


Rooted in social media and influencer content, the new got milk? campaign also includes TV and digital advertising as well as retail partnerships and promotions. Look for the campaign here.

SOURCE: MilkPEP