In adam&eveDDB’s new bomb spot for PlayStation Plus, Sony brings to life the endless challenges you experience when playing online with friends.
The spot was directed by The Mob’s Paul W. S. Anderson (Mortal Kombat ’95, Resident Evil), who recently directed the feature movie based on the popular video game Monster Hunter.
We follow two friends as they battle each other through a multitude of gaming worlds, each trying to beat the other and neither wanting the fun to end they play an ever increasing game of ‘Best of…’.
We open on one of our hero characters in a futuristic battlefield, she is blasted with a laser gun by her friend and we think she has been taken down but suddenly sits bolt upright and says to her friend : “Best of three?”
We then see our characters playing football, one scores a winning goal and admitting defeat her friend says :“Best of five?”
Next in a battle destroyed warehouse we see the two friends in a standoff. As one fires the other says “Best of 9?” Now in a jungle one of our friends notices a laser target directly on her, she is done for – “Best of 11?”
In a western setting, we see a grenade at the foot of one of our friend. We cut to a wide of an epic cliff landscape where thousands of arrows are raining from above towards one of our heroes “Best of 25?”
Now we see a monster crashing through a forest, one of our heroes flying through the air trying to attack the monster while shouting “just give up” as a fireball erupts. Narrowly escaping the fire, the other PlayStation friend shouts “Never!”
Finally, we see both PlayStation friends, one steps on a landmine, we think it is all over as the other is about to shoot, but then she also steps on a landmine. They both look at each other and laugh and say “Best of!”
Watch the PlayStation work below:
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CREDITS:
CLIENT: Sony Interactive Entertainment
- BRAND: PlayStation
- SENIOR VICE PRESIDENT, GLOBAL MARKETING: Eric Lempel
- VICE PRESIDENT, GLOBAL MARKETING: Mary Yee
- SENIOR DIRECTOR, GLOBAL STORE & SERVICES MARKETING: Gareth Barker
- SENIOR BRAND MANAGER, GLOBAL STORE & SERVICES MARKETING: Zoe Zawada
- GROUP MANAGER, GLOBAL STORE & SERVICES MARKETING: Adriana Fernandez-Lara
AGENCY: adam&eveDDB
- JOINT CHIEF EXECUTIVE OFFICER: Mat Goff
- CHIEF CREATIVE OFFICER: Richard Brim
- EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland
- CREATIVE/S: Simon Pearse & Emmanuel St M Leux
- CHIEF PRODUCTION OFFICER: Anthony Falco
- AGENCY PRODUCER/S: Sasha Mantel
- AGENCY ASSISTANT PRODUCER: Clio McLeary
- PROJECT DIRECTOR: Sam McGeorge
- PLANNER/S: David Mortimer
- MANAGING PARTNER: Sarah Coleman
- BUSINESS DIRECTOR/S: Matthew Harris/Pip Shepherd
- ACCOUNT DIRECTOR/S: Mitch Lovich
- ACCOUNT MANAGER/S: Madeleine Burrell
- ACCOUNT EXECUTIVE/S: Jemima St Aubyn
- BUSINESS AFFAIRS: Aleyna Le Fevre, Dolores King, Klaudia Jozwicka
- EXECUTIVE CONTENT DIRECTOR: Simon Adamson
- HEAD OF CONTENT: Jessica Taylor
- SENIOR CONTENT CREATIVE: Matthew Osborne
- DIGITAL DISPLAY LEAD: Marceline Le Gaufey
- ASSISTANT INTEGRATED PRODUCER: Richard Bailey, Omee Ali
- DIGITAL RESOURCE MANAGER: Jamie Demetriadi
- INTERACTIVE CREATIVE: Hash Milhan
- DIGITAL DESIGN DIRECTOR/S: Sam Butler, Mauricio Brandt
- LEGAL: Trine Odin, Candice Macleod, Freya Vale, Annika Patel, Tom Campbell
CAIN&ABEL
- PRODUCER/S: Laura Frischke, Nicola Shanks, Rachel Lodge
- EDITOR/S: Joe Andrews, David Smith
KING HENRY
- PARTNER: Ian King
- HEAD OF DESIGN: Paul Knowles
- LEAD DESIGNER: Paul Knowles
- DESIGNERS: Scott Silvey, Dave Robinson, Nadine Fer
- ARTWORKER: Sam Stabler
- RETOUCHER/S: Charlie Townsend, Jon Webb
- STUDIO MANAGER: Rob Wallis / Dave Callow / Dan Sandalls
GUTENBERG GLOBAL
- GLOBAL BUSINESS DIRECTOR: Sybille Chrissoveloni
- ACCOUNT DIRECTOR: Nicoletta Corradi
- ACCOUNT MANAGER/S: Dominique Berti, Maria Mandalenaki, Annie McMillan
- OPERATIONS MANAGER: Jon Philips
- MANAGING PRODUCER: Ludovica Melica
- PRODUCER/S: Charlotte O’Reilly, Eleonora Busia
- MANAGING EDITOR: Nuno Costa
- EDITOR/S: Jason Fox, Can Yagan, Yasmine Lahouag
- QC: Gemma Hughes, Stuart Moore, Chloe Maudsley
- JOINT HEAD OF INTEGRATED PRODUCTION: Cave Ellson
- DIGITAL DISPLAY LEAD: Marceline Le Gaufey
- DIGITAL PRODUCERS: Richard Bailey, Jamie Demetriadi, Gidon Cohen, Omee Ali
- CREATIVE TECHNOLOGY DIRECTOR: Hash Milhan
- DIGITAL DESIGN DIRECTORS: Sam Butler, Mauricio Brandt
- DIGITAL DESIGNER: Anna Barros
- ARTWORKER: Rhys Martin
- TECHNICAL LEAD: Ben Aldrich
- FULL STACK DEVELOPER: Jack Christian
- JUNIOR FULL STACK DEVELOPER: Michael Fresson
- LEAD QA MANAGER: Mark Sadler
TRANSLATIONS
- HEAD OF LANGUAGE: Sarah Mrowicki
- LANGUAGE ACCOUNT MANAGER/S: Veronica Viudas Garcia, Maria Dilena, Beatrice Carlini
MEDIA AGENCY: MediaCom
PRODUCTION COMPANY: The Mob
- DIRECTOR: Paul WS Anderson
- PRODUCER: John Brocklehurst
SERVICE PRODUCTION COMPANY: AFS Productions
- AFS EXECUTIVE PRODUCER: Brin Kushner & Dale Kushner
- AFS PRODUCER: Gail Warner
- AFS ART DIRECTOR: Mike Berg
- DIRECTOR OF PHOTOGRAPHY: Vern Nobles Jnr
EDIT: Bledit
EDITOR: Bledar Bujupi
POST PRODUCTION: The Mill
- POST PRODUCER: Gemma Humphries
- VFX SUPERVISORS: Alan Williamson, Zoe Cosh, Fergal Hendrick
- 2D ARTIST: Sole Martin, Dan Adams, Giacomo Verri
- 3D ARTIST: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams, Luke Dadley, Joshua Curtis, Vaclav Cizkovsky
- COLORIST: James Bamford
- VFX PA: Gaby Goncalves
- VFX SHOOT SUPERVISORS: Alan Williamson, Jim Radford
- 3D ARTIST: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams , Luke Dadley , Joshua Curtis, Vaclav Cizkovsky, Fabrice Fiteni , Sendil Kumar J , Akshay Suresh Lanjewar ,Anil Sarki , Cilaani Francis, Showber Shadik, Sriram Namana, Swathi B, Yalamathy Ganga Raju, Karthik V, Manoj Ravi, Dinesh B, Ramki T, Arunkumar Akavaram, Dinesh Reddy, Bhavesh Budhkar , Rakesh Bharath, Anirudh Sharma, Biswajit Tarafdar, Senthil Murugan Balasundaram, Anthony D’souza
- FINISHING ARTIST: David Wishart
MUSIC SUPERVISOR: Duncan Smith & James Marshall (Sony UK)
AUDIO POST PRODUCTION: 750mph
- AUDIO POST PRODUCER: Mary-Ann D’Cruz & Martin Critchley
- SOUND ENGINEER: Sam Ashwell
- SOUNDTRACK NAME AND COMPOSER: Woo Hoo, George Donald McGraw
- SOUNDTRACK ARTIST: The 5.6.7.8’s
