Award-winning director Good People Films director Ali Ali has brought his signature humor to a new UAE campaign for FLOWARD, an Egyptian flower delivery and gift company, with a series of ads that reimagine iconic villains as soft-hearted individuals.
In the latest spot, a menacing Mobster unexpectedly calls off a hit when his intended target surprises him with a bouquet of flowers. Watch below:
Other commercials in the campaign feature an Angry Queen and determined Cowboys also melting at the sight of beautiful bouquets. Each spot cleverly parodies classic movie genres, including gangster noir, medieval drama, and western.
REELated:
Ali Ali, the founder of Good People Films based in Cairo, is known for his innovative storytelling and creative approach to advertising. Represented by Little Minx in the United States, Ali boasts an impressive array of accolades, including a Yellow D&AD Pencil, a Gold Cannes Lions, and a Gold One Show Pencil. He has been recognized as part of the Adweek Creative 100 and ranked among the top 10 directors by the Gunn Report.
Ali gained widespread acclaim for his breakout campaign “Never Say No To Panda,” which garnered over 90 million views and became one of the most-watched campaigns of all time.
CREDITS:
BRAND: Floward
AGENCY: Impact BBDO
PRODUCTION COMPANY: Good People Films
- Director: Ali Ali
- DP: Joe Saadeh
EDIT: LZRD
- Editor: Amr Mekky
- Colorist: Karim Mira
MIX: The Garage Sound Studio (Hatem Saad)
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