Fela director Emma Higgins brings a serious edge and style to the latest campaign for Rockstar Energy, developed by creative agency Makers. Featuring emerging athletic stars Charley Hull, Cory Juneau, and Lia Block, the spots showcase how Rockstar fuels the mental focus and physical drive needed to excel on the course, the board, and the track.
From blistering race circuits to sun-drenched skateparks to elite golf greens, Higgins infuses each film with bold personality and dynamic energy, integrating the Rockstar brand into the athletes’ daily routines. The result is a campaign that feels fresh, authentic, and visually compelling—an ideal match for Rockstar’s brand ethos.
Meet the Athletes:
- Charley Hull, 29, is a powerhouse English golfer who claimed Rookie of the Year honors and championship status on the European circuit before turning 18.
- Lia Block, 18, is a rising American race car driver currently making waves in the F1 Academy.
- Cory Juneau, 25, is a decorated professional skateboarder and Olympic bronze medalist in men’s park from the Tokyo 2020 Games.
Watch the new work below:
“I started out acting in commercials as a teenager, so I always strive to create a space where talent—especially non-actors—can thrive,” said Higgins. “With Charley, Lia, and Cory, I wanted to genuinely understand their worlds. That trust allowed us to collaborate in a way that felt natural and exciting. I’m incredibly proud of what we made together for Rockstar—and I had a blast doing it.”
Higgins, known for her vibrant music videos and cinematic commercial style, continues her ascent in long-form storytelling. Her debut feature film Sweetness premiered at SXSW 2025 to strong reviews, marking a new chapter in her already multifaceted directing career.
CREDITS:
BRAND: Rockstar Energy
- VP Marketing: Aiden Kingerlee
- Senior Director, Marketing: Sean Bonthuys
- Director, Brand Marketing: Amber Rushton
- Director, Sports Marketing: Steve Mateus
- Director, Digital Marketing: Yumna Bahgat
- Senior Manager, Sports Marketing: Jen Kalban
- Manager, Brand Marketing: Taylor McGinnis
- Social Media Manager: Sam Flynn
- Videographer: Aaron Snyder
AGENCY: Makers
Executive Producer: Tasha Jameson
Senior Producer: Mike Kirsh
Focus Inc.
VP of Brand Relations: Neil Goldberg
PRODUCTION COMPANY: Fela
- Director: Emma Higgins
- Executive Producers: Taj Critchlow, Fuliane Petikyan, Dean Rosen
- Head of Production: Amir Karimi
- Producer: Tina Chuldzhyan
- Integrated Producer: Mikayla Fasullo
- Operations Manager: Olivia Swayze
- Production Manager: Laura Goldenstein
- Assistant Production Manager: Emily Shulmanovich
- Treatment Designer: Patrick Schroll
- Assistant Directors: 1st AD: Todd Kaufman, 2nd AD: Carl “CJ” Jackson
- Director of Photography: Kai Saul
- Steadicam Operator: Andrew Fletcher
- 1st AC: Payam Yazdandoost
- 2nd AC: Chris Marius Jones
- Digital Imaging Technician: Kyle Hollar
- Key Grip: Nick Kirsten
- Best Grip: Troy Steimentz
- Grips: Eric Cross, Ryan Lowery, Anthony Mollicone, Dave Riggio
- Lighting Assist: Patrick Freyne
- Sound Mixer: Tomasso Pompei
- Boom Operator: Matthew Brodnick
- VTR: Angel Cifuentes
- Lead Tech: Randy Johnson
- Assistant Tech: Jose Reyes
- Head Tech: Gilbert Alvarado
- CLT: Chris Tonkovich
- ACLT: Layne McIsaac
- SLTs: Mitch Pratt, Mike Budde, Hovsep “Joe” Mahtesyan
- Location Manager: Michael Dennehy
- Transportation Captain: Gage Armstrong
- Driver: Kierin Simich
- Production Designer: John Richoux
- Leadman: Darren Cantone
- Set Decorator: Leah Bychurch
- Costume Designer: Karla Miranda
- Hair: Amber Hamilton, Kya Bilal
- Makeup: Tsipporah Liebman
- Socials Producer: Joy Hubbard
- BTS / Socials Videographer: Andre Jones
- Script Supervisor: Edye Rice
- Photography & Digital: Stills Photographer: Ro.lexx, Digital Tech: Milan DiLeo
- Casting: Bok Casting
- Management: Angela Orr
- Production Assistants: Christina Alba, Daphne Lucas, Luca Esposito, Isaac Friedenberg, Jessica Lopez, Vince Rodriguez, Aris Ray, Ben Danielson, Martin Antikyan, Andrew “Franco” Beitdashtoo, Nate Hammonds, Bryson Pope, Elva Aldrete
EDIT: Sunset Edit
- Editor: Kat Webber
- Online & VFX: Studio Feather
- Colorist: Roslyn Di Sisto – Royal Muster
TALENT:
- Charley Hull
- Cory Juneau
- Lia Block
REELated:
