FCB North America, Chicago restructure leadership


Michigan Avenue is shaking and it’s not from the New Madrid Fault line shifting.

FCB is undergoing leadership changes within its network that affects both Chicago and all of North America.

Tyler Turnbull, who was promoted to CEO of FCB New York and FCB Canada back in May, will now serve as North America CEO for FCB, overseeing all offices in the region, including Chicago.

He replaces CEO Michael Fassnacht who is reported to be stepping down immediately.

Fassnacht led the network’s founding office successfully for nearly a decade, establishing it as a creative powerhouse, with more than 40 Lions in the last few years, transforming it into an organization with a diverse talent mix that now boasts 60% female leadership, and making it a civic leader, with high-profile assignments for the city and storied organizations like the MCA and Chicago Public Library.

It’s being reported that Fassnacht will aid in the transition.

Turnbull first joined FCB Toronto as CEO in 2014 and was elevated to FCB Canada CEO two years later.

Before joining FCB he served as president for Proximity Canada and he has also spent time in planning leadership roles for Publicis Modem in London.

“I am honored and humbled to be entrusted with leading FCB’s next growth chapter in the market where it was born almost 150 years ago. It’s a move that will benefit all our clients for the better, and one that will harness the collective power of our more than 1,500 talented people in the region across one of the most impressive integrated creative-agency brand offerings in the world,” Turnbull said in a statement.

According to a press release from the agency, the new structure is designed to provide efficiencies in work process and investment strategy across the region, while further fueling the agency’s creative culture and the ideas it yields.

Sharing more detail behind this move, FCB Worldwide CEO Carter Murray stated, “In discussions with clients and in predicting what they will need from us to push their brands and businesses forward into the future, it all came down to people, creativity and expertise.”

He continued, “Tyler and this leadership team bring a track record of impressive results that I am confident, when combined with this structure, will unlock tremendous growth for our clients and us.”

FCB’s new leadership:
FCB North America CEO Tyler Turnbull, FCB Chicago president Kelly Graves and
FCB North America CFO Mark Jungwirth


Coast-to-Coast Offerings

Joining Turnbull as part of the new structure is Mark Jungwirth, who moves from Chicago CFO to North American CFO, and Kelly Graves, who becomes President of Chicago.

Both Graves and Jungwirth have been instrumental in Chicago’s success and will work closely with Turnbull and the rest of the North American offices’ leadership to operationalize the new structure.

Graves is an agency veteran of 12 years, having first joined FCB Chicago as an account director in 2007. Prior to her most recent role, she spent time as group management director. Jungwirth has been with FCB for nearly nine years after joining the agency from McCann, where he also served as CFO.

“In all our succession planning, Kelly has always been one of those people on that chart,” Murray said. “She has an unbelievable new business track record, [is] going to be excellent on this job, and knows the company and culture.”

Turnball added, “My time leading FCB Chicago has been amazing, but it’s time for a change – for myself – and the agency. I will always be a passionate advocate for FCB and its people, and I am very confident that Tyler, Kelly and Mark will build an exciting new chapter for the agency.”

“I think the obvious path for a talent like Tyler or Kelly is to one day run a global organization,” Murray continued. “I think I’ve got five to six executives who will be global CEOs of companies in their career. My job is to hire people that I want to work for one day. We have a lot of very talented people across the network.”

The latest in FCB changes

According to a statement, the leadership changes are also a first step in the global expansion of creative data analytics offering FCB/Six.

Back in May, FCB Chicago CCO Liz Taylor left the agency to join Leo Burnett in a global creative leadership role.

Earlier this month, Andrés Ordóñez officially took over as FCB Chicago CCO, following his departure from Energy BBDO.

After Turnbull was previously promoted, FCB New York hired Emma Armstrong from iCrossing as president and FCB Canada brought on Publicis vet Bryan Kane as president.

While the new structuring will officially launch January 1, 2020, the leadership changes are effective immediately.