And there it is — the headline I’ve been waiting to write forever. The new “Reel Ad of the Week” goes to FCB Chicago for their very funny Liquid Plumr spot titled, “There’s a Plumr in all of us.”
Set to the finger popping tune of Rosemary Clooney’s, Too Marvelous for Words, we watch various folks ranging from a cute old couple swimming to a bowler and firefighter, all doing their thing… while displaying a little plumber’s crack!
But according to Tiffany Leung, Liquid Plumr’s Associate Brand Director, the spot is more about empowerment than finding the prettiest crack.
“By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” she tells Adweek. “We know that when there is a crack in a pipe, there is no doubt that you will need to call a plumber. However, when it comes to tackling tough clogs, we wanted to show that anyone can be empowered to be their own plumber with Liquid-Plumr.”
Well we think it’s a cheeky (got another pun in) spot and well worth highlighting as our very first, “Reel Ad of the Week.”
CREDITS
Client – Liquid-Plumr
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
Agency – FCB Chicago
Chief Creative Officer: Liz Taylor
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Sr. Art Director: Nick Howard
Sr. Copywriter: Nick Stoner
Director of Integrated Production, SVP: Will St. Clair
Producer: Paul Ripa
Executive Producer, Director of Music: Stump Mahoney
Music Negotiator: Liz Howell
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
SVP, Group Management Director: Sue Redington
Account Director: Diana El-Chantaf
Account Executive: Angelica Heng
Production – Lord + Thomas
Director: Ben Flaherty Lord + Thomas
Executive Producer: Katie Roach Lord + Thomas
Production Service Company – Duck Pond
Executive Producer: Joshua Greenberg
Director of Photography: Lyle Vincent
Editorial – Whitehouse
Editor: Brian Gannon
Assistant Editor: Ashley McGinn
Producer: JoJo Scheerer
Executive Producer: Kristin Angeletti
Visual Effects / Color – Carbon
Producer: Casey Swircz
Colorist: Maria Carretero
Motion Graphics: Jake Mathew
Finish: Paul Rosckes
Audio – Another Country
Sound Designer and Mixer: Erik Widmark
Audio Assistant: Logan Vines
Producer: Louise Rider
Have a spot you’d like to submit for “Reel Ad of the Week,” send the information along to colin@colincostello.com.
