Entropico has partnered with Hipcamp, the premier platform for unique outdoor stays. Under the direction of filmmaker Matt Earl, Entropico’s latest project, titled “Only on Hipcamp,” showcases exclusive camping experiences available through the platform.
The collab has yielded a mesmerizing 38-second hero spot, which premiered on Hipcamp’s flagship YouTube channel. Created in just six weeks, Entropico and director Earl strategically embraced virtual production, leveraging the power of Unreal Engine technology to overcome logistical barriers. This innovative approach allowed them to seamlessly weave together four disparate shoots across various weather conditions and environments in a single day, crafting a cohesive and visually stunning narrative.
The hero spot exemplifies Entropico’s commitment to pushing creative boundaries using cutting-edge technologies. Through Unreal Engine, viewers can embark on a journey of discovery, reigniting their love for outdoor exploration and fostering a deeper appreciation for nature. Watch below:
REELated:
Olivia Ravasio, EP at Entropico, expressed her passion for the project: “As a lifelong camper, crafting this spot was a true labor of love. Working closely with the Hipcamp team, we’ve brought the magic of the outdoors to life for audiences.”
Behind-the-Scenes
The captivating behind-the-scenes visual offers a glimpse into the creative process behind this awe-inspiring production. From snow-capped mountains to arid deserts, Entropico’s immersive landscapes unfold seamlessly within the confines of a single tent.
Through the use of virtual production technology, Earl and the Entropico team overcame the logistical challenges of showcasing diverse environments without the need for extensive travel or multi-day shoots. Watch below:
Matt Earl sums it up: “Our goal was to showcase the unparalleled magic of Hipcamp’s campsites and redefine how audiences experience the great outdoors. Through our collaboration and Unreal Engine’s power, we’ve achieved just that.”
The hero spot is available on Hipcamp’s YouTube channel and other digital media platforms.
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