Enercare has unveiled its new large-scale, multi-platform brand campaign, “Experts at Home.” This initiative underscores Enercare’s commitment to empowering customers with smart choices in-home services through holistic recommendations for efficient products and solutions at affordable prices.
With 65 years of industry experience, Enercare has built a robust team of over 700 fully licensed expert technicians, each bringing extensive knowledge and experience to every home visit. This campaign, created by GALE New York, aims to highlight how Enercare fulfills its promise of delivering superior service through its people, products, and plans.
“GALE and Enercare share the belief that people are at the heart of our work, making them excellent collaborative and creative partners,” said Andrew Noel, Managing Director at GALE. “We are proud to partner with Enercare as their agency of record to create a new brand image and tagline that emphasizes this ethos by spotlighting Enercare’s experts, the true ‘Experts at Home.” Watch below:
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“This campaign marks a transformative moment for Enercare, the people we serve, our employees, and the future of the company as a whole,” said Kevin Liu, Senior Vice President of Product & Marketing at Enercare. “As we evolve, innovate, and grow, we remain dedicated to delivering the best service for our customers.”
The campaign is bolstered by a partnership with Corus Entertainment and significant paid media support across Ontario, including TV, radio, out-of-home, social, and digital placements. It showcases how Enercare provides custom solutions and plans for the operation, safety, comfort, affordability, and sustainability of customers’ homes.
The comprehensive 360° partnership with Corus Entertainment connects Enercare directly with Corus’ audience, featuring DIY tips for homeowners’ heating, cooling, and water solutions. This spring, HGTV Canada’s Sebastian Clovis will collaborate with Enercare experts on interstitial broadcast segments on HGTV Canada and make guest appearances on Global News Morning Toronto and The Morning Show.
The campaign also includes an online series for HGTV Canada hosted by Clovis, offering expert tips and tricks, available on HGTV Canada’s social and digital platforms. Additionally, Enercare expertise will be featured in HGTV Canada’s branded “Quick Fixes” segments, broadcasted on Corus radio stations across Ontario.
Barb McKergow, Senior Vice President of Advertising Revenue at Corus Entertainment, expressed excitement about the partnership: “We’re thrilled to be partnering with Enercare to launch their ‘Experts at Home’ campaign. Pairing our HGTV Canada experts with the Enercare experts is the perfect way to connect with Canadian audiences. We’re proud to amplify Enercare’s customer solutions across Corus’ suite of trusted brand and news platforms.”
To support the campaign launch, internal activities will spotlight Enercare employees who provide unparalleled customer experience. This internal and external support ensures that Enercare employees are prepared to deliver and share their expertise at the highest level.
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