Durable Goods has announced the signing of LA-based director Dominique DeLeon for commercials and branded content in the US market.
DeLeon has worked on campaigns for notable brands such as Adidas, Sephora, Yves Saint Laurent, and L’Oreal, as well as music videos for Grammy Award-winning artists John Legend and Chance the Rapper. He has also made a name for himself as an indie filmmaker, with his short films screening at various festivals and on networks like First Nations Experience and MTV.
DeLeon expressed his excitement about joining Durable Goods, stating that the company feels like family and a haven for creativity. He praised the crew for their ambition and willingness to take risks, creating an environment where he can thrive as a director.
Roxanne Artesona, Executive Producer/Director of Sales & Talent Management at Durable Goods, first met DeLeon when he was a 2019 Fellow of the Commercial Directors Diversity Program, where she serves on the advisory board. Artesona described DeLeon as a smart and forward-thinking director with a unique point of view. She commended his cinematic work, strong visuals, and ability to convey ideas effortlessly in different genres. She also highlighted his skills as an actor’s director and his talent for eliciting great performances from the cast.
“When I first met Dominique, I saw an incredibly smart and forward-thinking director – an amazing storyteller whose unique point of view needed to be represented in our community. His work is cinematic, with strong visuals and a touch of magic and Afro-Surrealism. On top of that, he is a brilliant writer who effortlessly conveys ideas with words, regardless of the genre; and he excels as an actor’s director, eliciting great performances and making the talent feel comfortable. I have witnessed all of this firsthand. Above all, he is an all-around good person with a lot to offer the world, and I am thrilled that he is on our roster,” Artesona told Reel 360 News.
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DeLeon’s journey in the entertainment industry began during high school with internships at Universal Music and CNN. While studying government at Harvard University, he continued to pursue his passion for the arts, exploring music production and scriptwriting under the guidance of renowned author Jamaica Kincaid.
He later joined ESPN as a production assistant and associate producer before attending NYU’s Tisch School of the Arts, where he earned an MFA in Film. His post-MFA career included founding his own production company, Special Boy Films, working on feature scripts, collaborating with John Legend on music videos, and serving as Global Creative Director at Google.
DeLeon describes himself as a classical director, drawing on his skills and experiences across writing, music, and visual storytelling to bring genuine, emotional, and naturalistic expressions of the human experience to his work.
“I consider myself a classical director,” concludes DeLeon. “My skills and experiences across writing, music, and visual storytelling have shaped my vision and approach as I aspire to find the spine of the story, with genuine, emotional, and naturalistic expressions of the human experience.”
Reel 360 News wishes Dominique the best of luck at Durable Goods.
