As the NCAA Tournament heats up, AT&T is doubling down on its promise to fans with a new installment in its long-running March Madness campaign. Created by BBDO LA, the latest TV spot stars Duke’s rising sensation Cooper Flagg, who brings fresh energy to a campaign rooted in reliability, connection, and hoops hysteria.
The ad is part of AT&T’s broader AT&T Guarantee campaign, which highlights what the brand delivers off the court—dependable connectivity, great deals, and exceptional customer service—mirroring the kind of big-play dependability fans expect during March Madness.
In the hilarious 30-second spot, Flagg plays a rowdy game of bingo at a retirement home, calling “BINGO!” with the same energy he brings to the hardwood. The real MVP, though, might be his grandma, who rocks a blue sweater adorned with his face and tells him to shake hands with his fellow bingo competitors. Yes—it’s his actual grandmother, already viral for wearing that same sweater courtside during Flagg’s first NCAA game. Watch below:
The ad is part of AT&T’s larger “AT&T Guarantee” campaign, which highlights the brand’s long-standing sponsorship of the NCAA tournament and promises customers the “connectivity they can depend on, the deals they want, and the friendly service they deserve.”
This year marks over two decades of AT&T’s proud partnership with the NCAA and both the Men’s and Women’s Final Four. The brand continues to evolve its message by collaborating with a dynamic mix of NBA and NCAA stars, celebrating both the chaos of the bracket and the calm assurance of connection.
Whether you’re streaming buzzer-beaters from your phone or tracking your bracket at work (we won’t tell), AT&T is working behind the scenes to keep fans connected at every wild turn of the tournament.
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