This video just makes the Reel 360 team smile. Global pop superstar Dua Lipa has launched her latest video for Hallucinate the single from the artist’s second studio album, Future Nostalgia. Inspired by the disco aesthetic of Studio 54 in the ‘70s and cartoons from multiple iconic eras, the video is a psychedelic animated romp, giving us a Yellow Submarine kind of vibe at times.
Directed by The Mill’s Lisha Tan, who is well known for her illustration and animation style, the film is packed with eclectic and fun characters, including an animated version of Dua Lipa.
With additional animation by Titmouse, the project took place via global lockdown and was completed entirely in isolation during the Covid-19 pandemic quarantine.
Drawing from stylistic conventions of various time periods, director Lisha Tan evolved them with a modernized look and brought them to life using traditional hand-drawn animation techniques.
ALSO READ: Ariana Grande, Justin Bieber duet supports first responder kids
Tan comments: “Dua Lipa approached us with the concept of creating a 2D animated world inspiredby the ‘70s disco heyday with the wacky characters, different rooms, diverse colour palettes and a sense of never knowing which direction the psychedelic journey will take you on. We incorporated true-to-life details such as her dream scenario of hanging out in a flower field and dancing with her pet pygmy goats, through to falling into her genuine nightmare… clowns. The attention to detail was crucial.”
Elizabeth Newman, executive producer, comments: “We were thrilled to collaborate with an artist as creative and celebrated as Dua Lipa! The collaboration with Dua herself and her team was so exciting – getting to visualise and bring to life all of the various ideas was such a creatively fulfilling experience all around.”
Tan finishes: “Given so many summer music shows are cancelled this year, we all wanted to create something super fun, escapist and that has a colourful festival vibe.”
CREDITS:
MANAGEMENT COMPANY: TaP Management
- CREATIVE COMMISSIONER: Caroline Clayton
- HEAD OF MARKETING AND ARTIST DEVELOPMENT: Hannah Neaves
- TALENT MANAGER: Ben Mawson
- TALENT MANAGEMENT: Jules Baddeley
- CHOREOGRAPHY: Charm La’Donna
DESIGN AND ANIMATION: The Mill
- EXECUTIVE PRODUCER: Elizabeth Newman
- PRODUCER: Hillary Thomas
- ASSOCIATE PRODUCER: Matthew Graham
- LINE PRODUCER: Rebecca Jones
- DIRECTOR: Lisha Tan
- ART DIRECTOR: Sidney Tan
- LEAD CHARACTER DESIGNER: Rustam Hasanov
- CHARACTER DESIGN: Henry DeLeon, Susy Lopez and George Fuentes
- DESIGN: Kwok Fung Lam, Hyoyeon Lee and Quentin Rigaux
- MOTION DESIGNER: Anastasia Skrebneva
- STORYBOARDS: Vince Lee
- FINISHING ARTIST: John Shirley
- ART SUPPORT: Kevin Diaz and Valerie Chernysh
- CHARACTER ANIMATION: Titmouse
- EXECUTIVE PRODUCERS: Ben Kalina, Chris Prynoski and Shannon Prynoski
- ASSOCIATE PRODUCER: Brendon O’Connor
- PRODUCTION COORDINATOR: Cel La Flaca
- ANIMATION DIRECTOR: Simon Wilches-Castro
- ANIMATION: Richard Mather, Travis Simon, Richard Plata, Thomas Sebastian “Smo” Smolenski, Yutong Zhang, Thierno Bah, Matt Augustin, Jan Naylor Sochinski, Kyle Brooks, Angelo DiNallo, Liz Sudric, Cameron McManus, Courtney Vonada and Patrick Passaro
- COMPOSITING: Amanda LeMarco, Mauricio Domingues, Andrew Malek and Simon Howe
- BG LAYOUT/PAINT: Denise ‘Dee’ Chavez and Janet Sung
- EDITOR: Paul Mazzotta and Marco Vera
SOURCE: The Mill
