Droga5 and Floria Sigismondi help Meta find good ideas

Meta
(Courtesy Droga5)

The ‘Good Ideas Deserve To Be Found’ campaign launched last year to celebrate how Meta platforms like Facebook and Instagram help people discover new businesses, services and products that align perfectly with their interests and passions all through personalized ads. 

In a critical time for small business recovery and to an irresistibly danceable beat, the campaign’s next iteration celebrates that moment of discovery when consumers find a small business they love.  

Droga5, director Floria Sigismondi, and queer icon and electro-chanteuse musical artist Peaches partner to create a new Meta spot is a joyously vibrant musical production that depicts all the good ideas that deserve to be found. 

Colorful set changes, ambitious builds and more than a hundred extras were used to illustrate the Meta world in which we can all find that item or service that perfectly fits our needs – like a really great sponge (Scoop Marketplace) and tasty vegan treats (Bettersweet Vegan Bakery) to a confidence-boosting tailor (Eva Joan Repair) and an artistic nail salon that also serves amazing cuisine (Marché Rue Dix).  Watch below:


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CREDITS:

Client: Meta

  • CMO, Alex Schultz
  • VP, Global Brand Marketing, Andrew Stirk
  • Director, Global Brand Marketing, Jasmine Summerset-Karcie
  • Manager, Global Brand Marketing, Jared Schoening
  • Head of Creative, Tom Markham
  • Head of Design, Zach Stubenvoll
  • VP, Creative and Experiential, Andrew Keller
  • VP, Marketing Insights, Rick Malins
  • Director, Marketing Insights, Jenn Dahm
  • Marketing Researcher, Lia Breunig
  • Brand Strategist, Leah McGee
  • Production Strategist, Julian Katz
  • Media Strategy Lead – North America, Danielle Nichols
  • Media Strategy Manager – North America, Kristin Winschuh
  • Communications Manager, Monica Ma
  • Lead Paralegal, Diane Lau
  • Business Affairs Manager, Lauren Judelson
  • Activations Coordinator – NA SMB Advocacy, Kalijah Stokes

AGENCY: Droga5 NY                                                                      

  • Co-Chief Creative Officer, Scott Bell                                                                        
  • Co-Chief Creative Officer, Tim Gordon                                                                   
  • Executive Creative Director, Thom Glover                                                                 
  • Group Creative Director, Paul Meates                                                                  
  • Senior Copywriter, Ben Brown                                                                     
  • Senior Art Director, Ben Muckensturm                                                      
  • Design Director, Dan Pulito                                                                      
  • Junior Designer, Calen Chung                                                                 
  • Executive Producer – Film, Mike Hasinoff                                             
  • Executive Producer – Film, Kathryn Riccio                                            
  • Senior Producer – Film, Scotty Schuckies                                        
  • Associate Producer – Film, Bianca Ocampo                                         
  • Senior Music Supervisor, Mike Ladman                                              
  • Music Supervisor, Brad Nayman                                              
  • Music Supervisor, Brandy Ricker                          
  • Director of Business Affairs, Dan Simonetti 
  • Senior Business Manager, Ramona Seunath                                       
  • Senior Talent Manager, Sunny Valencia                                         
  • Chief Brand Strategy Officer, Harry Román-Torres                                                  
  • Group Brand Strategy Director, Diana González                                          
  • Brand Strategy Director, Anthony Perez                                           
  • Senior Brand Strategist, Ellie Frame                                                                                       
  • Brand Strategist, Isaiah Brown                                               
  • Group Communications Strategy Director, Jonathan Daly                                             
  • Communications Strategy Director, Patrick Fahey 
  • Communications Strategy Director, Ashley Branch                                                              
  • Senior Communications Strategist, Soheyla Escher       
  • Junior Communications Strategist, Russell Harris                                              
  • Chief Knowledge Officer, Andy Littlewood                                                          
  • Data Strategy Director, Robert Hilter           
  • Senior Data Strategist, Sean La’Brooy 
  • Executive Group Account Director, Jessica Kingsbery                                       
  • Account Director, Rikki Schechter                                          
  • Account Supervisor, Anna Ferrell            
  • Account Manager, Ahreana Blair 
  • Group Project Manager, Christine DiStasio                                      
  • Senior Project Manager, Gregory Boone, Jr.                  

PRODUCTION COMPANY: Believe Media 

  • Director, Floria Sigismondi                                       
  • DoP, Adam Newport-Berra                              
  • Executive Producer/CEO, Liz Silver                                                        
  • Head of Production, Vitaly Koshman                                          
  • Producer, Nicholas Wrathall                   
  • Production Designer, Jeremy Reed                             

MEXICO SERVICE PRODUCTION: Story 

  • Founder/EP, Ana Laura Solís                                   
  • President/EP, Joe Solís                                                              
  • Senior Producer, Carlos Estrada 
  • Bidding Producer, Brooklyn Fecter 
  • Production Manager, Luis Silva 
  • 1st AD, Manuel Magallanes 
  • Choreographer, Andrea Chirinos 
  • Stylist, Paola Alfaro  
  • Art Director, Fernanda Contreras                                                   

EDIT: Final Cut NY 

  • Editor, Joe Guest  
  • Assistant Editor, Alyce Muhammad                                                      
  • Head of Production/Producer, Penny Ensley                                              
  • Executive Producer, Sarah Roebuck                                                             
  • US Managing Director, Justin Brukman      

ARTWORK/LETTERING: Sawdust 

Agent, Levine/Leavitt 

TELECINE: Company 3  

  • Colorist, Tom Poole                                                                     
  • Color Producer, Alexandra Lubrano                                                     

POST PRODUCTION: Blacksmith 

  • Executive Producer, Charlotte Arnold                                                         
  • VFX Producers, Ashley Goodwin & Anna Toyama                         
  • VFX Shoot Supervisor, Gavin Miljkovich                                        
  • Lead Compositors, Robert Bruce & Jake Slutsky                 
  • Compositors, Eric Sibley & Hannah Wilk                     
  • CG Supervisor, Jackie Liao                                                                      
  • FX Lead, Rik Walia                                                                                          
  • 2D Animation, Jon Sudarkasa                                             
  • Data Tech, Sam Howells                                                                 

RECORDING ARTIST: Peaches  

  • Producer, Ellison                                                                              
  • Management, Cyndy Villano                                                                

MUSIC: Curation Music                                                            

  • Music Supervisor, Sunny Kapoor  
  • Additional Music Supervisor, Lawrence Rothman                
  • Music Track: ‘Sweet Cheeks’ by Raf Rundell                             

SOUND: King Lear Music & Sound 

  • Sound Designers & Mixers, Ed Downham & Jack Sedgwick                              
  • Music Mix, Jack Sedgwick        

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