Progressive Insurance continues to entertain and educate young homeowners with their beloved “Parenta-life coach,” Dr. Rick (played by Bill Glass), in two new 30-second spots titled “Hosting” and “Weather.”
Created by their long-time agency of record, Arnold, these commercials humorously address the social norms and quirky behaviors that young homeowners often adopt from their parents, a phenomenon Progressive has dubbed “Parentamorphosis.”
In “Hosting,” Dr. Rick offers timely summer advice to young homeowners hosting their first backyard BBQ. The spot hilariously showcases typical “Parentamorphosis” pitfalls such as cleaning up while guests are still eating and proudly wearing “punny” grilling aprons. The ad humorously captures the couple’s struggle to avoid these common hosting faux pas. Watch the hilarity below:
“Weather” spotlights one of the most relatable parental behaviors: being obsessed with the weather. The commercial features young homeowners overly concerned with flood warnings in distant states and marveling at weather channel green screens. Dr. Rick humorously addresses their unnecessary focus on terms like “atmospheric river” and “dew point.”
REELated:
“Weather obsession is the granddaddy of all parental behaviors, and I love how we treat it that way in this latest Dr. Rick work. You can almost feel that the Dr. Rick character has dealt with this particular behavior hundreds of times – just through a few well-chosen words and facial expressions,” notes Sean McBride, Chief Creative Officer at Arnold.
Both spots end with the voiceover: “Progressive can’t save you from becoming your parents, but we can save you money when you bundle your home & auto with us.” These commercials are now airing nationally on TV.
Since his debut in “Group Session” in 2017, Dr. Rick has continued to resonate with audiences, earning a Bronze Lion at Cannes 2024 and receiving widespread recognition from both the industry and consumers.
CREDITS:
BRAND: Progressive Insurance
AGENCY: Arnold
- Chief Creative Officer: Sean McBride
- Chief Client Officer: Val Bettini
- SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
- VP, Creative Directors: Thomas Hair, Tom Kelly
- Assoc. Creative Directors: Hector Bauza, Vijay Patil
- Broadcast Producers: Sean Vernaglia, Maria Torres
- Marketing: Andrew Arnot, Alex McSweeney, Crissy Cavallaro
- Project Manager: Samantha Trythall
- Business Affairs: Lisa Belden Colucci, Elyssa Ahern
PRODUCTION COMPANY: Moxie Pictures
- Director: Martin Granger
- Line Producer: Heidi Soltesz
- Director of Photography: Malik Sayeed
EDIT: Cosmo Street
Editor: Aaron Langley
VFX: Zero VFX
SOUND DESIGN: Soundtrack Group
Composer: Mike Secher
MUSIC: JSM Music
COLOR: The Color Refinery
Colorist: Rob Bessette
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