The DoorDash minute-long musical advertisement takes a humorous and subversive approach to highlight the discontent among mall workers during the holiday season.
Directed by Camila Zapiola of Stink Films, the ad playfully contrasts the perceived joys of being a DoorDash driver with the challenges faced by traditional retail employees.
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In this festive satire, disgruntled mall workers express their frustration with the holiday hustle and bustle—dealing with crowds, repetitive carols, and the monotonous task of gift-wrapping. The ad suggests that the life of a DoorDash driver is merrier, portraying them as joyful individuals zipping around town and spreading happiness one delivery at a time.
The musical element adds a touch of whimsy to the narrative, with a mildly impudent original track from Papa Music accompanying the visuals. The playful tone of the ad, combined with its musicality, creates an entertaining and engaging viewing experience. Watch below:
REELated:
Director Camila Zapiola emphasizes the human story at the core of the advertisement, aiming to accurately portray the demanding nature of seasonal work in retail and position DoorDash as a practical solution to the challenges faced by workers during the holidays. Zapiola mentions the use of music as a tool to tap into the emotions of the characters, providing a balance between comedy and genuine human experiences.
The characters in the ad, while humorous, are relatable as they represent familiar archetypes of holiday workers. Zapiola’s intention to feature recognizable individuals adds authenticity to the storytelling, allowing viewers to connect with the characters on a personal level.
Overall, the DoorDash minute-long musical advertisement cleverly uses humor, music, and relatable scenarios to communicate a message about the challenges of seasonal work and the perceived benefits of being a DoorDash driver during the holiday season.
The juxtaposition of traditional retail woes with the freedom and joy of DoorDash delivery creates an entertaining and memorable narrative that resonates with audiences.
CREDITS:
BRAND: DoorDash
AGENCY: Superette @ DoorDash Creative Studio
- Executive Creative Director: Mariota Essery
- Group Creative Director, Dasher & Merchant: Julio D’Alfonso
- Sr. Copywriter Lead: Rachel Dady
- Sr. Copywriter: Flavio Cherem
- Sr. Art Director: Sarah Saltonstall
- Business Lead, Dasher & Merchant: Josh Lybarger
- Brand Supervisor, Dasher & Merchant: Arika Kogan
- Project Manager: Lyndsey DorianCreative Producer: Jeremy Lewis
- Chief Marketing Officer: Kofi Amoo-Gottfried
- Sr. Director, Brand Marketing: David Bornoff
- Director, Dasher Brand Marketing: Brett Corrick
- Sr. Manager, Brand Marketing: Val Noonan
- Brand Marketing Manager: Lila Abramson
PRODUCTION COMPANY: Stink Films L.A.
Director: Camila Zapiola
Stink President: Daniel Bergmann
Executive Producer: Nicky Barnes Managing
EP: Fran McGivern
Producer: Pablo Pytlowany
DP: Leandro Filloy
Prod Designer: Natalia Grosso
MUSIC COMPOSITION: Papa Music
EDIT: Whitehouse
- Editor: Adam Rudd
- Assistant Editor: Tiffany Taveras
- EP: Ryan Smith
- Sr. Producer: Melanie Klein Finishing: Carbon
- Flame Artist: Michael Sarabia
- Flame Artist: Heidi Anderson
- MCR: Marcus Thomas
- EP: Gretchen Praeger
COLOR: Company3
- Colorist: Jamie O’Bradovich
- Color Producer: Nick Krasnic
SOUND DESIGN & MIX: Wave
- Sound Designer/Mixer: Isaac Matus
- Executive Producer: Vicky Ferraro
For other 2023 holiday campaigns click here.
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