Gatorade has launched a powerful Latin American campaign for 2021 titled “Don’t Stand On Your Way to Greatness,” highlighting commitment to the brand’s continued mission to inspire the next generation of athletes on their path to greatness.
Showing how athletes push themselves to be better every minute of every day, Gatorade has teamed with six-time Ballon d’Or winner Leo Messi ; the twenty-three-time Grand Slams champion of tennis, Serena Williams ; and the 2019 Copa America winner and Manchester City forward Gabriel Jesus .
The film documents a series of his iconic moments in the largest stadiums in the world, where his insatiable thirst for greatness is revealed through a selection of the most memorable goals of Messi and Gabriel Jesusin the UEFA Champions League and Williams’ legendary serve.
Additionally, Gatorade teamed up with Diego Simeone , the renowned manager and former midfielder, as the narrator of the creative material. Watch below:
In addition to Manchester City and FC Barcelona, the “Don’t Stand On Your Way To Greatness” campaign builds on the brand’s global alliance with the UEFA Champions League . The campaign will be launched in key Gatorade markets around the world.
Leo Messi said,“This Gatorade campaign shows the importance of demanding yourself to be better and believing that you can go further, even when you have been successful. It requires a lot of work, both on and off the pitch, to get to a place where you can play. in the largest stadiums in the world, and I hope this campaign inspires fans and young athletes alike to never settle on their own paths to greatness. “
The campaign is intended to motivate today’s athletes and foster the belief that no matter how great you are today, there is always potential to be better tomorrow, and that settling is never an option on your path to greatness.
The campaign will feature a second spot focusing on Messi that will premiere in the coming weeks, showcasing the “Never Settle” mentality.
Additionally, Gatorade will launch a digital content series called “Driving Greatness,” which offers a unique, behind-the-scenes perspective to educate competitive athletes on the critical role of the brand in empowering the world’s elite athletes. –