Gatorade explores inner strength of athletes

Today, Gatorade launched a new campaign, “Inner Strong,” featuring Serena Williams, Hansel Enmanuel, and Sunisa Lee from its social agency of record, Swift. This effort marks the second chapter of Gatorade’s broader, year-long “Fuel Tomorrow” brand platform, which focuses on breaking down barriers to empower the next generation of athletes. The first chapter highlighted the … Continue reading “Gatorade explores inner strength of athletes”

LA Rams, Gatorade present short film, Born and Bred

Gatorade has teamed up with the Los Angeles Rams to debut Born and Bred, a powerful short film about Los Angeles Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL – his older sister Olivia Woods, who was diagnosed with … Continue reading “LA Rams, Gatorade present short film, Born and Bred”

Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’

Sooooo now we’re rebooting spots? Okay then. Back in 1997 at FCB Chicago, creatives Danny Schuman and Joe Burke created an iconic Gatorade spot called, ‘Anything You Can Do, I Can Do Better.’ It featured Michael Jordan and Mia Hamm competing against each other in a series of sports. Featuring the song by Irving Berlin … Continue reading “Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’”

Don’t stand on way to greatness in Gatorade work

Gatorade has launched a powerful Latin American campaign for 2021 titled “Don’t Stand On Your Way to Greatness,” highlighting commitment to the brand’s continued mission to inspire the next generation of athletes on their path to greatness. Showing how athletes push themselves to be better every minute of every day, Gatorade has teamed with six-time Ballon d’Or … Continue reading “Don’t stand on way to greatness in Gatorade work”

Gatorade’s new effort wants to make quarantine count

Gatorade has launched its latest ad campaign with TBWA\Chiat\Day, made entirely during quarantine and with athletes who are training at home, in mind. In keeping with the realities athletes are facing right now, the creative primarily shows athletes in individual, rather than team environments. The campaign – named Nothing Beats Gatorade – also reinforces the … Continue reading “Gatorade’s new effort wants to make quarantine count”

Gatorade releases beautifully animated film about Lionel Messi

So Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that’s not a bad thing. In fact, in the new emotionally packed animated short film, Heart of a Lio, which tells the tale of and Barcelona footballer Lionel Messi, it’s a very good thing. Messi is one of the … Continue reading “Gatorade releases beautifully animated film about Lionel Messi”

Lauren Greenfield’s Girl Culture evolves into INSTITUTE

Lauren Greenfield’s award-winning commercial production company Girl Culture Films today enters a new phase as INSTITUTE. Marking an evolution for this brand, this change will broaden its directorial roster to be more inclusive of all underrepresented talent regardless of gender, furthering its mission of uplifting diverse storytellers in advertising. The expansion will also offer greater … Continue reading “Lauren Greenfield’s Girl Culture evolves into INSTITUTE”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

AMP panel explores fundamentals of music production

If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”

Colin Francis Costello’s Storage wins Best Narrative Short Film twice

Colin Francis Costello’s latest short film, Storage, won both the Best U.S. Narrative Shorts at Silicon Beach Film Festival and Palm Springs Shorts last weekend. The short, which explores accepting and letting go of past loves before moving on, shares the story of Rachel (played by Laura Huckaby) who wakes up in a basement storage room with no … Continue reading “Colin Francis Costello’s Storage wins Best Narrative Short Film twice”

Rafa Nadal stars in Santander’s new campaign

With the US Open set to begin on August 29 in Flushing Queens, Santander Bank is serving up a tennis-inspired campaign including a new 60-second spot, “What Would Rafa Do?” The new ad brings to life the Spanish tennis legend’s, Rafa Nadal, story of grit, perseverance and determination while highlighting Santander’s own commitment to helping people … Continue reading “Rafa Nadal stars in Santander’s new campaign”

Swift rounds out leadership team

Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer. Ned’s appointment comes on the heels of solid growth for Swift over the past twelve months, completing a year of changes in leadership and operations. In his role, Ned will manage creative talent and oversee the development … Continue reading “Swift rounds out leadership team”

First Campaign for Purple Mattress from Swift

For too long, society has sent the message that success belongs to the strivers – the midnight oil burners and long-hour loggers sacrificing nights and weekends, delaying present needs for some distant reward. But, in reality, much of what we hustle hard for can get achieved overnight. Swift and Purple Mattress have teamed up to … Continue reading “First Campaign for Purple Mattress from Swift”

ECD Brian Flores launches Fresh Squeezed Music

Award-winning Composer and Executive Creative Director, Brian Flores has launched Fresh Squeezed, a new music services company that will partner with agencies, brands and production companies to create everything from original scores and custom sound design for a wide variety of content, to music licensing with custom curated playlists. Flores has teamed up with long-time friend … Continue reading “ECD Brian Flores launches Fresh Squeezed Music”

VMLY&R enhances KC creative leadership team

VMLY&R Kansas City has brought numerous global talents into the office over the past few weeks. In the agency’s latest move Gabriel Jardim and Guto Monteiro have joined the Kansas City team following a stint at VMLY&R New York. Coinciding with the move, they have both been promoted to executive creative director.  In their new roles, … Continue reading “VMLY&R enhances KC creative leadership team”

RSA Films signs Douglas Avery for commercials and content

Award-winning director Douglas Avery has signed with RSA Films for commercial representation in the US and UK. His work is characterized by gripping performances, cinematic visuals and compelling storytelling, as seen in his recent Woody Creek Distillers campaign, with William H. Macy delivering his eccentric cool for the brand he is a partner in, and AXA “Kathmandu,” … Continue reading “RSA Films signs Douglas Avery for commercials and content”

Carbon: Tia Perkins joins as Head of Production

Creative Studio Carbon welcomes Tia Perkins as Head of Production in New York. The multiskilled leader joins from The Mill, where she spent 12 years partnering with some of the best brands and brightest minds in the business. As Senior Content Producer for Mill+, she helped build the studio’s in-house directorial offering into one of the most … Continue reading “Carbon: Tia Perkins joins as Head of Production”

Ambev transforms trucks into DUI campaign

Brazil is a continental country where numerous people die in road traffic incidents every day. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more … Continue reading “Ambev transforms trucks into DUI campaign”

Liz Taylor named Ogilvy Global Chief Creative Officer

Well, this is even bigger news than last week’s headline of Liz Taylor leaving her position as Global Chief Creative Officer at Leo Burnett – Ogilvy has named Taylor as its next Global Chief Creative Officer. Liz, who will be the first woman to hold the company’s top creative role, is returning to Ogilvy at … Continue reading “Liz Taylor named Ogilvy Global Chief Creative Officer”