LA Rams, Gatorade present short film, Born and Bred

Gatorade has teamed up with the Los Angeles Rams to debut Born and Bred, a powerful short film about Los Angeles Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL – his older sister Olivia Woods, who was diagnosed with … Continue reading “LA Rams, Gatorade present short film, Born and Bred”

Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’

Sooooo now we’re rebooting spots? Okay then. Back in 1997 at FCB Chicago, creatives Danny Schuman and Joe Burke created an iconic Gatorade spot called, ‘Anything You Can Do, I Can Do Better.’ It featured Michael Jordan and Mia Hamm competing against each other in a series of sports. Featuring the song by Irving Berlin … Continue reading “Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’”

Don’t stand on way to greatness in Gatorade work

Gatorade has launched a powerful Latin American campaign for 2021 titled “Don’t Stand On Your Way to Greatness,” highlighting commitment to the brand’s continued mission to inspire the next generation of athletes on their path to greatness. Showing how athletes push themselves to be better every minute of every day, Gatorade has teamed with six-time Ballon d’Or … Continue reading “Don’t stand on way to greatness in Gatorade work”

Gatorade’s new effort wants to make quarantine count

Gatorade has launched its latest ad campaign with TBWA\Chiat\Day, made entirely during quarantine and with athletes who are training at home, in mind. In keeping with the realities athletes are facing right now, the creative primarily shows athletes in individual, rather than team environments. The campaign – named Nothing Beats Gatorade – also reinforces the … Continue reading “Gatorade’s new effort wants to make quarantine count”

Gatorade releases beautifully animated film about Lionel Messi

So Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that’s not a bad thing. In fact, in the new emotionally packed animated short film, Heart of a Lio, which tells the tale of and Barcelona footballer Lionel Messi, it’s a very good thing. Messi is one of the … Continue reading “Gatorade releases beautifully animated film about Lionel Messi”

Carbon: Tia Perkins joins as Head of Production

Creative Studio Carbon welcomes Tia Perkins as Head of Production in New York. The multiskilled leader joins from The Mill, where she spent 12 years partnering with some of the best brands and brightest minds in the business. As Senior Content Producer for Mill+, she helped build the studio’s in-house directorial offering into one of the most … Continue reading “Carbon: Tia Perkins joins as Head of Production”

Ambev transforms trucks into DUI campaign

Brazil is a continental country where numerous people die in road traffic incidents every day. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more … Continue reading “Ambev transforms trucks into DUI campaign”

Liz Taylor named Ogilvy Global Chief Creative Officer

Well, this is even bigger news than last week’s headline of Liz Taylor leaving her position as Global Chief Creative Officer at Leo Burnett – Ogilvy has named Taylor as its next Global Chief Creative Officer. Liz, who will be the first woman to hold the company’s top creative role, is returning to Ogilvy at … Continue reading “Liz Taylor named Ogilvy Global Chief Creative Officer”

Leslie Jones double teams in Uber Eats campaign

One of the first events cancelled in the beginning of the pandemic was last year’s NCAA’s March Madness. It’s been a long year waiting, but now it’s back and Uber Eats is bringing fans ‘Double the Madness’ with BOGO deals all tournament long, and spots featuring actress and comedian Leslie Jones. The 30-second ad breaks … Continue reading “Leslie Jones double teams in Uber Eats campaign”

David&Goliath bolsters creative and strategy

David Angelo, founder and chairman of integrated creative agency David&Goliath (D&G) today announced a series of promotions and new hires in a move that will bolster the agency’s creative and strategy departments and deliver breadth and depth to its newly launched Creative Impact Hub. Led by Chief Creative Officer Ben Purcell and Chief of Social Impact Blake … Continue reading “David&Goliath bolsters creative and strategy”

Cortez Brothers add three directors to roster

Multicultural production company The Cortez Brothers, Inc. has announced the addition of three directors to its roster. Joining its global lineup are Cassiano Prado, Jerome Kruin and Michał Sabliński. Their signings were announced jointly by Cortez’s president, Bernadette Rivero, and her partner, managing director, Ed Rivero. Cassiano, who joins Cortez Brothers from Stink, is a writer and … Continue reading “Cortez Brothers add three directors to roster”

Cabin Edit Expands with Three New Editors

Creative post studio Cabin Editing Company announced the addition of three new editors to its roster: Robert Lopuski, Mischa Meyer, and Jojo King. The move will support Cabin’s recent growth as remote capabilities are allowing the company to service new clients across the U.S. and internationally. Additionally, Cabin has recently added new representation in the … Continue reading “Cabin Edit Expands with Three New Editors”

Kathleen Wille leaves FCB for VMLY&R Seattle

VMLY&R West is rapidly expanding its presence in the region, including two key recent creative hires: Executive Creative Director Glen Scott and Group Creative Director Kathleen Wille.   Scott will take on a new role as lead creative for VMLY&R West, based in Seattle, Wash. In this new role, Scott will work across key clients, including Intel, Microsoft, … Continue reading “Kathleen Wille leaves FCB for VMLY&R Seattle”

BBDO, Smuggler win Emmy for ‘Back to School Essentials’

On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA over … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”

The Embassy preps for return of live production

It’s no secret that the novel coronavirus COVID-19 global pandemic has shut down live-action production in film, TV and commercials for the last three months. However, it will return. But things will be different for sure. Independent creative studio, The Embassy has 17 years of expertise in visual effects, CGI and production and has been … Continue reading “The Embassy preps for return of live production”

EightVFX taps Ashley Ford as new Executive Producer

Congrats are in order for Ashley Ford. EightVFX has bolstered its management team with the appointment of Ford as Executive Producer. In her new role, she will oversee bidding and incoming productions as well as new and existing relationships with directors and production companies. With her deep expertise in business development and sales, she will … Continue reading “EightVFX taps Ashley Ford as new Executive Producer”

Lixaida Lorenzo, GCD David&Goliath

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory” Meet Lixaida Lorenzo. She is … Continue reading “Lixaida Lorenzo, GCD David&Goliath”