Doner Media has been named the new media agency of record for Ross-Simons, one of the leading retailers in the fine jewelry space.
Under the new partnership, Doner Media will oversee media buying and planning across digital platforms and select offline channels. As Ross-Simons continues to grow its online services and catalog business, reaching millions of customers annually, the brand has tapped Doner Media to help expand its market share in the competitive jewelry category, elevate brand awareness, and attract new audiences.
The announcement comes during a period of major momentum for Doner Media, which has posted a 107% revenue increase over the past year. The agency credits its growth to the unique combination of high-touch, boutique-level service and cutting-edge proprietary technology powered by its parent company, Stagwell—a blend that Ross-Simons cited as a key factor in its decision.
“The fine jewelry business has become a fast-moving, data-driven category where it’s more important than ever to target the right consumers at the most opportune moment,” said Jim Speltz, President & CEO of Luxury Brand Holdings. “With Doner Media, we’ve found the ideal partner to help the Ross-Simons brand harness the power of data, automation, and AI to drive growth, efficiency, and brand affinity, which is critical in our category.”
“As an agency with deep retail roots, our expertise aligns well with Ross-Simons, a fine jewelry brand navigating a dynamic digital retail landscape,” added David DeMuth, CEO at Doner. “We’ve invested heavily in technology that allows us to target more precisely and make media budgets perform like they’re 30% larger—a value proposition clients like Ross-Simons truly appreciate.”
Building on its strong growth trajectory, Doner Media recently expanded its leadership team by appointing LisaAnn Rocha, a Publicis Groupe alumna, to the newly created role of EVP, Head of Media Growth and Integration. Reporting to Chief Operating Officer Craig Conrad, Rocha will lead business development initiatives and drive organic growth across the agency.
Doner Media offers national and regional brands a powerful combination of personal service and sophisticated planning, buying, and reporting capabilities. Built on a legacy of retail excellence, Doner’s media practice was once recognized as one of the industry’s premier in-house teams, ultimately playing a foundational role in the creation of Assembly Global after Doner’s full acquisition by Stagwell in 2015.
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