Carvana has turned its lens on the humorous and enlightening moments of car buying within families in two entertaining new films created by DOMO’s Jonathan Klein. Two spots, “Kiddo” and “Clicker,” amplify the broader themes of Carvana’s messaging, which revolves around the intimate, relatable, and clever humor that resonates within families.
In “Clicker,” the spotlight falls on an unsuspecting grandma who demonstrates to her grandson how easy it is to sell a car on Carvana. The spot playfully subverts age-related expectations with a touch of humor. Watch below:
Meanwhile, “Kiddo,” as the name suggests, stars a little girl who defies expectations by effortlessly solving her parents’ car-buying dilemma. Throughout these commercials, the witty banter and knowing glances characteristic of family interactions reflect the closeness and care that defines the Carvana experience.
REELated:
Director Jonathan Klein offers insights into how he portrayed the knowledge gap between family members in these films. “For our films, when the formerly naive characters come to understand the ease of Carvana, the camera shifts its perspective from a high to a low angle. A new idea has taken hold, emphasizing the simplicity. Ultimately, it’s a portrayal of love: the grandson eager to assist his grandmother with the remote, and the parents looking forward to taking their daughter to the movies.”
Both “Kiddo” and “Clicker” will make their way across various channels, including digital platforms, television, and social media. These films are part of Carvana’s integrated campaign, featuring celebrity couple Kristen Bell and Dax Shepard, also created in collaboration with DOMO and Jonathan Klein.
DOMO, a creative haven, is a place where storytellers nurture their creativity through enhanced collaboration. Their integrated production capabilities encompass the entire creative spectrum, offering innovative solutions for creative media production.
At each stage of the brand-to-culture journey, the DOMO community injects diversity of thought and perspectives into the advertising landscape and the broader cultural zeitgeist.
CREDITS:
BRAND: Carvana
- CHIEF BRAND OFFICER: Ryan Keeton
- Sr. Brand Manager: Keith Marsh
- Sr. Brand Manager, Digital: Hannah Fazio
- CHIEF CREATIVE OFFICER: Paul Keister
- CREATIVE DIRECTOR / AD: Evan Boswell
- CREATIVE DIRECTOR / CW: Nick Olish
- Sr. Art Director: Enrique Alvarado
- Sr. Copywriter: Sean Thomas
- Executive Producer: Matty Conrad
- Sr. Producer: Anne Kurtzman
PRODUCTION COMPANY: DOMO
- Director: Jonathan Klein
- Managing Partner, Executive Producer: Rani Melendez
- Chief of Staff, Executive Producer: Alison Bayer Brown
- Producer: Tom Martin
- Production Supervisor: Bryan Mitchell
- Assistant Supervisor: Matt Reyes
- Director of Photography: Carolina Costa
- First Assistant Director: Rick Lange
- Second Assistant Director: Eric De Los Prados
- First Assistant Camera: Lauren Peele
- First Assistant Camera, B Camera: Erin Naifeh
- Second Assistant Camera: Minmin Tsai
- Gaffer: Danny Durr
- Key Grip: Jeff Kunkel
- DIT: Justin Steptoe
- Prod Designer: Philip Williams
- Stylist: Lidsey Meyer Clough
- Make-up: Tara Loren
- Hair: Sarah Bonnel
- VTR: Tom Myrick
- Sound: Todd MacMillan
EDIT: Cut and Run
- Editor: Jay Nelson
- Assistant Editor: Erica Henson
- Sr. Producer: Brian Mulvey
- Managing Partner: Michelle Eskin
- Executive Producer/ Partner: Amburr Farls
- Head of Production: Brady Fiero
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