A new disability-led stock photography platform is giving advertisers, marketers and creatives access to more authentic images of disabled people, for free. LaVant Consulting and creative studio Where The Buffalo Roam have launched All In Frame, a collection of more than 100 high-quality, license-free photographs created to improve disability representation across media, advertising and marketing.
Led by disabled creatives, the platform was built in response to a longstanding problem: disabled people remain underrepresented in stock imagery and are often portrayed through narrow stereotypes centered on limitation, hardship or inspiration.
“As the disabled community remains underrepresented and often stereotyped in stock imagery, the media and advertising industry must recognize its responsibility in shaping how disability is portrayed in society,” said Andraéa LaVant, CEO of LaVant Consulting. “Yet creators have long cited cost and a lack of authentic resources as barriers to change. All In Frame removes those barriers, providing the industry with resources to do better and make disability representation not just authentic, but commonplace.”
The collection features people with visible and non-visible disabilities across a range of ages, races, genders, professions and life experiences. Watch the launch video below:
The images depict disabled people in everyday settings, including workplaces, cafés, classrooms, family environments, fitness spaces, and healthcare settings. Rather than presenting disability as the defining feature of every image, the collection focuses on the complexity and normalcy of disabled people’s lives.
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Accessibility also extends to the platform itself, with alt-text descriptions provided for every image.
That disability-led approach carried through production. More than half of the nearly 100-person cast and crew identified as disabled, contributing to creative direction, casting, styling, production and storytelling.
The three-day shoot took place throughout metro Atlanta, where LaVant Consulting is headquartered. The location also gave the project a Southern perspective, an area the collaborators said is often overlooked in disability and media representation.
Funding came through a grant secured by LaVant Consulting, along with a matching contribution and pro bono production and creative services from Where The Buffalo Roam.
“This shoot demonstrates what truly inclusive storytelling can look like,” said Nilou Safinya, EP and Creative Director at Where The Buffalo Roam. “LaVant’s deep expertise in disability culture, language, and strategy complemented our creative and production expertise, while our cast and crew brought their unique talents and lived experiences to ensure every image authentically reflected their community and their story.”
Beyond the initial image library, All In Frame is developing a broader resource hub for the industry. Plans include a toolkit outlining best practices and measurable standards for disability representation both on-screen and on-set.
The goal is not only to improve the images available to brands and agencies, but also to create more opportunities for disabled talent behind and in front of the camera.
“Observing the current landscape of disability-inclusive resources, we saw an opportunity to combine our expertise with WTBR and set a new standard for disability representation,” LaVant said. “We look forward to expanding this work to include brands, creators, and industry leaders to help realize our vision of a more accessible and inclusive media landscape.”
All In Frame is now live, with the collection available to creative professionals at no cost.
