Award-winning Los Angeles creative studio SixTwentySix has officially signed the dynamic young director Matt Shaffar, marking his first North American representation.
This milestone positions Shaffar as one of the industry’s most promising emerging talents. Known for his vibrant and innovative style, Shaffar’s work has resonated deeply with Gen-Z and Millennial audiences, earning him acclaim across the industry.
Originally from Irvine, California, Shaffar’s filmmaking passion began at Northwood High School through the FilmEd Academy of the Arts program. He continued honing his craft at Loyola Marymount University, where he earned a degree in Film and Television Production. It was during his time at LMU that he formed a pivotal partnership with Cole Sanchez, now a staff producer at SixTwentySix, who played a key role in Matt’s journey to becoming a director.
Reflecting on his journey, Shaffar said, “Years ago, SixTwentySix co-founders Jake Krask and Austin Barbera plucked me out from a haystack and have since been guiding and nurturing me into the director I am today. I have absolute certainty in the future success of SixTwentySix; it’s rooted in the unwavering support Jake and Austin offer to every creative involved. Their leadership ignites a fire within us, propelling us to face any obstacle head-on, and emerge triumphant. I’m proud to be a part of the SixTwentySix family and ready to revolutionize the game with them.”
Shaffar’s work is celebrated for its dynamic, colorful, and modern aesthetic. His goal is to create content that reflects the zeitgeist and connects authentically with contemporary audiences. Leveraging cutting-edge production techniques, he crafts lively and engaging narratives that captivate viewers worldwide.
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“Matt’s unique vision and ability to connect with modern audiences make him an invaluable addition to our team. His creative energy and dedication are unmatched, and we are excited to further propel him and champion the incredible work he will produce with us,” said SixTwentySix co-founders Jake Krask and Austin Barbera.
In his burgeoning career, Shaffar has already directed projects for top agencies like Ogilvy, VML, and Loomis, and collaborated with brands such as The Lego Group, Hollister & Co, PATH Water, and Gore-Tex. He has also worked with renowned artists including Bebe Rexha, Two Friends, and Nicky Youre, with his projects amassing tens of millions of views and premiering in iconic locations like Times Square.
Last year, Shaffar directed the first brand spot for PATH Water, building the creative and brand identity from scratch with SixTwentySix serving as both the brand’s creative agency and production company. Recently, he has directed commercial campaigns for Wahl and Fitness Connection and is currently working on a back-to-school campaign with Brands&People in Mexico City.
Reel 360 News wishes Matt the best of luck at SixTwentySix.
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