To commemorate the one-year anniversary of the “One Square Foot” campaign launch, Air Wick is continuing their partnership with World Wildlife Fund (WWF) and their joint commitment to restoring and preserving nature with a digital Air Wick Super Bloom.
The campaign, created by Havas Formula, was originally created to encourage consumers to join in and do their part to restore one of the critical components that nature needs to survive by planting wildflowers native to their communities, celebrates how small actions can make a big difference.
This year, to visually demonstrate the impact of this chain reaction, Air Wick created a One Square Foot Super Bloom Park—a park in Santa Monica that is legitimately a single square foot—that will act as the first in the digital Air Wick Super Bloom, all in effort to help inspire the public to get involved in reseeding our Northern Great Plains.
This collective digital Super Bloom was created to set into motion a social and community-driven effort in the fight against the loss of grassland and wildflower habitats. Air Wick and WWF are encouraging consumers to share any image of beautiful flowers and wildflower habitats on their social media feeds with the #SquareFootSuperBloomhashtag to partake in an impactful and beautiful digital collective. Watch below:
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For each image shared by June 1, 2022, with support from Air Wick, WWF will plant a real square foot in the Northern Great Plains to reseed more wildflowers than ever before.
The content posted and shared across the digital world will come together and live on Air Wick’s Super Bloom Hub, further celebrating and encouraging people to continue to support by contributing their own images.
