
DiGiorno is unveiling new, limited-edition pizzas that are inspired by Marvel Studios’ Deadpool & Wolverine and will take over the frozen aisle at retailers nationwide starting June 2024. What does crazy taste like? Cheesy. Spicy. Saucy.
Wildly inappropriate – these pies come in four completely collectable, droolworthy DiGiorno Classic Crust Pizza varieties:
- The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.
- Gimme Chimi: A chimichanga-inspired pizza that is a fiesta for your tastebuds and topped with spicy cumin sauce, beef topping, jalapeno, and cheddar & mozzarella cheeses.
- Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo, and bacon.
- Maximum Pep: Made with maximum flavor and zero regrets – just like Deadpool’s decisions – Maximum Pep is piled high with sliced and diced pepperoni.
Every flavor (except for the Spicy Wolvie Pie) comes with a back-of-the-box bonus: a cut-out Deadpool mask so fans can cosplay as the Merc with a Mouth while their pizza bakes. The Wade Special, Gimme Chimi, Spicy Wolvie Pie, and Maximum Pep pizza varieties have an MSRP of $6.49 (prices may vary by retailer).
Working with Publicis and Hogarth, the brand recently dropped a hilarious new :30 TVC spot, “Hot & Steamy,” featuring a truly delicious ménage a za—just Deadpool, DiGiorno, and a lot of spicy chaos. Watch below:
REELated:
“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet,” said Kimberly Holowiak, Senior Brand Manager for DiGiorno. “This summer, we’re taking it up a notch by teaming up with Marvel Studios’ DEADPOOL & WOLVERINE to create limited-edition pizzas that fans won’t want to miss—so we encourage fans to get them while they can.”
How To Enter DiGiorno Chaotic Good ‘Stakes For A Slice Of The Pie*
In the pizza universe, DiGiorno wants everyone to be a winner (well, sort of). From June 17 to August 26, movie fans and pizza stans can visit DiGiorno.com/deadpoolandwolverine to enter for a chance to win a variety of different prizes. Here is how it’s sliced up:
- Pizza party in La La Land: DiGiorno will fly one winner and their best bub to La La Land (aka Los Angeles) for the ultimate trip of a regenerative lifetime. From a private chef whipping up the mouthwatering DiGiorno limited edition pizzas to a stunt masterclass where the winner will learn slick katana combat moves – this experience is out of this universe. IYKYK.
- Merc merch: Superheroes have all kinds of cool gear, so it only makes sense that we roll up with some pizza accessories of our own. Pizzaccessories, if you will. Not only will fans want to get their hands on our limited-edition gear, but collectible swag will also be almost as hot as a fresh, out of the oven DiGiorno pizza.
- Fandango Movie Tickets (because duh?): Tickets to see Marvel Studios’ DEADPOOL & WOLVERINE, in theaters July 26.
“No matter if you are a die-hard pizza stan or movie fan, consumers are constantly on the hunt for unique and bold ways to engage with brands they love, so we wanted to show up big with a movie collab that fits just like a glove (or mask),” Holowiak added.
“We’re thrilled to be teaming up with DiGiorno in support of Deadpool & Wolverine,” said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. “They’re bringing the heat with a robust media campaign tied to character-inspired pizzas and our fans will have plenty to feast on ahead of the film’s theatrical release on July 26.”
The limited-edition pizzas aren’t the last you’ll see of Marvel Studios’ Deadpool & Wolverine and DiGiorno. Keep an eye out for a special packaging takeover of DiGiorno Original Rising Crust Ultimate Pepperoni and Four Cheese, giving fans more delicious ways to stay close to the action.
Deadpool & Wolverine open July 26. The new spot is running on all channels.
CREDITS:
BRAND: Walt Disney Studio, Marvel Studios
- Partnerships Executive VP, partnerships, promotions, synergy and events: Lylle Breier
- VP, Marvel Studios partnership management and operations: Holly Frank
- VP, Marvel Studios marketing partnerships and promotions: Tina Goss
- Director, Marvel Studios marketing partnerships and promotions: Jackie Collins
- Director, Marvel Studios marketing partnerships and promotions: A.J. Fierro
- Senior Creative Account Lead, Marvel Studios marketing partnerships and promotions: Josh Burrell Director, Marvel Studios creative marketing partnerships: Andrew Staub
- Writer/producer, Marvel Studios creative marketing partnerships: Evan Aronson
BRAND: Nestle
- Jennifer Ginnetti, VP of Marketing
- Kim Holowiak, Senior Brand Manager
- Korinne Bressler, Senior Marketing Associate
- Isabel Smith, Senior Marketing Associate
- Rene Lassauzet, Senior Director, Brand Comms & Creative
- Cailin Gibbons, Manager, Advertising & Marketing
- Gilda Zevallos, Senior Strategic Creative & DEIB Production Lead
AGENCY: Publicis
- LaRonda Davis, SVP Creative
- Justin Steinburg, ACD Art
- Benjamin Thompson, ACD Copy
- Matt Bloem, Group Account Director
- Emily Prevost, VP Account Director
- Jake Kauffman, Account Manager
- Jillian Monastra, Senior Associate, Project Management
- George Sylva, VP Director, BA
PRODUCTION COMPANY: Hogarth
- Matt Bloem, Group Account Director
- Emily Prevost, VP Account Director
- Jake Kauffman, Account Manager
- Jillian Monastra, Senior Associate, Project Management
- George Sylva, VP Director, BA
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