Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called “double-aging.”
This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness.
Now, 174 years later, we continue to propel Dewar’s “inquisitive spirit” forward in a fresh way that focuses on diversity and a connection to global culture through this new campaign. Stay Curious launches with two films, from our friends at BBDO NY, inviting people to explore and look beyond the obvious with Dewar’s. Scout will run in the US and The Party will run in Spain.
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The fully integrated campaign is running on TV/OLV, print, out-of-home, social and experiential activations.
CREDITS:
CLIENT: Dewars
- John Burke: Chief Marketing Officer
- Adam Oakley: Gloval Vice President, Dewar’s Whisky
- Amy Samuels: Senior Global Communications Manager
AGENCY: BBDO
- David Lubars: Chief Creative Officer, BBDO Worldwide
- Marcos Kotlhar: Executive Creative Director
- Danilo Boer: Executive Creative Director
- Philip Sicklinger: Executive Creative Director
- Alex Booker: Executive Creative Director
- Taylor Marsh: Creative Director
- Christopher Kim: Art Director
- Christopher Chan: Art Director
- Owen Weeks: Copywriter
- Noreen Masih: Director, Project Management
- David Rolfe: Head of Integrated Production
- Sofia Handler: Executive Producer
- Sarah Knowlton: Producer
- Jessica Nugent: VP, Production Services Director
- Kathy Bannon: Sr. Business Affairs Manager
- Julia Millison: Music Producer
- Steven Panariello: Managing Director, BBDO New York
- Meghan Wood: VP, Account Director
- Josh Freeland: Account Director
- Kevin Lee: Account Manager
- Clare McGough: Social Manager
- Jen Leung: VP, Communications Planning Director
- Zach Kula: Brand Planning Director
PRODUCTION COMPANY: Anonymous Content
- Director: Tim Godsall
- Managing Director: Eric Stern
- Executive Producer: SueEllen Clair
- Head of Production: Kerry Haynie
- Producer: Ben Roberts
- Director of Photography: Ben Smithard
- Stylist: Oscar Charpentier
EDIT: Arcade
- Editor: Geoff Hounsell
- Assistant Editor: Laurel Metzler
- Producer: Fanny Cruz
- EP: Sila Soyer
MUSIC: Sound Tree
- Scout
- Music Title: Catch
- Composed by Joel Hartman
- Published by Soundtree Music Publishing Limited
- Master Controlled by Soundtree Music Limited
The Party
Additional production and arrangement by Luke Fabia
SOUND: Sonic Union
- Mix Engineer- Steve Rosen
- Senior Producer – Patrick Sullivan
- Studio Director – Justine Cortale
POST VFX: Blacksmith
- VFX: Blacksmith
- EP: Charlotte Arnold
- Producer: Tina Chen
- VFX Supervisor: Eric Schaechter
- Lead Compositor: Iwan Zwarts
- Lead CG: Tom Bussell
- Compositors: Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers
- CG: Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das
COLOR: Blacksmith
Colorist: Mikey Pehanich
DEWAR’S – SOCIAL CREDITS
Production Company: BBDO Studios
- Director: Brody Bernheisel
- DP: Tinx Chan
- Producer: Jon Hsu
SOURCE: BBDO
