Deutsch promotes Doris Chung to ECD


Deutsch, LA has a new creative sheriff in the office.

The agency has announced the promotion of Doris Chung to the role of Executive Creative Director in the LA office.

Chung was tapped by Deutsch in 2017 to spearhead the shop’s creative work for brands under the beverage conglomerate Keurig Dr Pepper, including Mott’s and Canada Dry.

Since then, she has created award-winning digital work and has been instrumental in winning key new pieces of business. In her new role, she will lead creative for clients including H&R Block, Mattel, Canada Dry, Mott’s and Squirt, and will continue to report to Deutsch’s L.A. CCO, Brett Craig.

“Doris came to Deutsch, hit the ground running and hasn’t skipped a beat since,” Craig added. “She is teeming with positive energy and is one of the best collaborators in the building. Doris understands how to exploit the various media channels that are now available to brands while still staying true to their brand DNA. I can’t wait to see how she will push our clients into new, bolder territories in the coming future.”

Before joining Deutsch, Chung spent around a decade at Digitas LBi, most recently serving as vp, group creative director. Prior to Digitas, she spent nearly five years as vp, creative director at Arnold.

Over the course of her career, Chung was worked on award-winning campaigns for clients including American Express, P&G and Puma. Her most recognizable work is likely American Express’ “Everyday Genius” campaign starring Tina Fey.

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“I’m incredibly honored and excited to help shape the future of Deutsch,” Chung said. “I have a wonderful opportunity to tackle solving business problems for brands and consumers in the most creative and effective ways. In my new role, I hope to develop some new muscle at the agency, while still building our expertise and creative prowess across all existing channels—and more importantly, explore new industry firsts.”

Her promotion reportedly comes on the heels of the agency bolstering its business intelligence department through three key new hires alongside new business wins including a major re-brand for the Almond Board of California’s global digital platform.

Reel 360 congratulates Doris on her promotion.

Source: Deutsch, LA