Deep Blue Sports + Entertainment announced the launch of the Deep Blue Women’s Sports Yacht Club, supported by Genius Sports and JPMorgan Chase, and featuring The Wellness Oasis — an immersive, wellness-focused experience debuting at the 2025 Cannes Lions International Festival of Creativity.
Running from Monday, June 16 through Wednesday, June 18, the three-day event will bring the energy, innovation, and momentum of the women’s sports ecosystem to Cannes through curated conversations, live experiences, and beachside celebrations — all based at the newly renovated Maëma, just steps from the Palais.
“We’re excited to bring the Deep Blue Women’s Sports Yacht Club to the beach at Cannes Lions this year,” said Laura Correnti, Founder & CEO of Deep Blue Sports + Entertainment. “With the Women’s Euros and the Milan Olympics on the horizon, it’s more important than ever to bridge global conversations around women’s sports. Cannes Lions is the perfect platform for insight sharing, networking, and wellness programming that helps recharge and connect our community in new, meaningful ways.”
Confirmed speakers include:
- Allyson Felix, Track & Field Legend
- Ashlyn Harris, Two-Time World Cup Champion
- Kirsten Ferguson, Peloton Instructor and Motivational Speaker
Event highlights include:
- The Wellness Oasis™ – Led by wellness experts and advocates, mornings will begin with mental health and self-care programming designed to support the physical, emotional, and spiritual well-being of attendees.
- Main Stage Programming – Afternoon panels and conversations featuring top athletes, league and team executives, brand marketers, creators, and media leaders.
- Live Podcast Recordings – In partnership with iHeartWomenSports, featuring the voices shaping the women’s sports movement.
- Exclusive Evening Events – Sunset celebrations, intimate dinners, and networking receptions at the beach.
- Surprise Guests and Partner Activations – Special appearances, content drops, and immersive brand experiences.
As the global women’s sports industry is projected to reach $2.35 billion in revenue in 2025 — a 25% increase from 2024 — the Deep Blue Women’s Sports Yacht Club offers a unique platform for storytelling, partnership building, and commercial innovation.
“At JPMorgan Chase, we are proud to support the growth and momentum behind women’s sports,” said Kate Schoff, Managing Director, Sports & Entertainment at JPMorgan Chase. “Our partnership with Deep Blue at Cannes Lions reflects our ongoing commitment to championing women’s sports and celebrating leadership and excellence, as seen through our collaborations with the WNBA, A’ja Wilson, the Golden State Valkyries, and the US Open Tennis Championship.”
“We’re honored to expand The Wellness Oasis to Cannes with Deep Blue and Chase,” added David Oestreicher, Co-Founder of The Wellness Oasis. “Providing space for reflection, connection, and wellness during such a high-energy week is critical for the leaders shaping the future of women’s sports and culture.”
More speaker announcements, guest appearances, and brand activations will be revealed in the weeks ahead. The festival runs June 16–20 in Cannes, France. For entry kits, passes, and information on opportunities and academies, visit www.canneslions.com.
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