DDB Worldwide announces leadership promotions

DDB Worldwide today announced two recent promotions, continuing the momentum of leadership changes. Alex Hesz has been promoted to global chief strategy officer and Roisin “Ro” Rooney has been promoted to newly-created role of global chief people officer. Both join from within the network into newly created roles.

Alex most recently led strategy for the DDB’s Europe, Middle East and Africa, and was head of strategy for the highly awarded adam&eve agency. Roisin held the position of regional chief people officer, also for the EMEA region.

“I am thrilled to elevate our current leaders from within the network into these roles,” said worldwide CEO, Marty O’Halloran. “Things are changing rapidly, and we’re moving at pace to stay ahead. Alex brings an incredible track record from adam&eveDDB, an agency known for its legendary work and clients. Ro’s experience in EMEA with growing the network, fostering our talent, and creating culture will ensure we are helping our people through this challenging time and into the future.”

Prior to his role across EMEA, Alex was the group chief strategy officer at adam&eveDDB. He will continue to serve as adam&eveDDB’s group CSO for operations in both New York and London. In his global role, Alex will oversee the entirety of DDB’s global offerings and has work to harness the collective power of the global network.


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Roisin will lead recruitment, retention, leadership development and training and initiatives to ensure DDB talent is continuously advancing to stay ahead of client needs. She will nurture and bring to life an exceptional company culture that is embodied by the values, beliefs and behaviours of the DDB name. By building strong relationships across geographies and cultures, Roisin will deliver solutions and results to create meaningful change throughout the network.

Alex has led strategic offerings across multiple offices and handles accounts such as Lloyds Banking Group, BlackRock, Booking.com, Virgin Media, Beam Suntory, Mars and Unilever.

He has written for the Guardian, Marketing, Marketing Week, City AM, The Evening Standard, Campaign, AdAge and The Drum on subjects spanning digital marketing to moral hazard to corporate responsibility, on the last of which he co-wrote a book (Guilt Trip, 2009). He is a trustee of Versus Arthritis (formerly Arthritis Research UK), one of the UK’s largest medical charities.

A founding member of DDB University, now known as the People Performance Group, Roisin brings a strong background in learning solutions to accompany her fluency in DDB’s people and culture. She previously sat as chairperson of the International Agencies’ Council of EACA, the European Association of Communication Agencies from 2016 to 2019.


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She was also a member of Omnicom Group’s EDU Advisory Board, a team of practitioners charged with creating best in class global training and development solutions for the 1,200 companies and 65,000 employees of Omnicom Group.

Reel 360 wishes Alex and Ro all the best in their new roles.

SOURCE: DDB

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