DDB & State Farm continue ‘Neighborhood of Good’

DDB created a seamless, 60-second shot choreographed to Simple Minds’ “Don’t You (Forget About Me)”

What happens to the concept of giving back when the decorations come down and the red Starbucks cups disappear?

DDB Chicago continues their strong “Neighborhood of Good” State Farm campaign with a touching reminder that the season of giving back never really ends.

Directed by Anonymous Content’s Aoife McArdle, the dynamic :60-second film highlights the importance of giving back regardless of the time of the year.

Called Don’t You, McArdle uses one seamless camera move to tell a story of a busy soup kitchen where a lone piano player sings a moving cover of the Simple Minds song, Don’t You (Forget About Me).

ALSO READ: DDB and State Farm launch “Neighborhood of Good”

According to Mel Routhier, SVP and GCD at DDB, the new campaign successfully dramatizes what reality looks like for many shelters after the holidays. “I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season… hopefully this motivates people to stay involved, well after the lights and decorations of the holidays come down.”

A DDB spokeswoman added that the creative will run across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

CREDITS:
CREATIVE AGENCY: DDB Chicago
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, DDB Chicago: John Maxham
   Group Creative Director: Mel Routhier
   Creative Director, Art Director: Brian Culp
   Creative Director, Copywriter: Katie Bero
   Group Account Director: Ben Gladstone
   Account Director: Veronica Zamiar
   Account Supervisor: Oliver Glenn
   Account Executive: Kamerin Elsasser
   Group Strategy Director: Jesse Bayer
   Chief Production Officer: Diane Jackson
   Executive Producer: Scott Kemper
   Executive Producer: Amy Turner
   Associate Producer: Jon Frazza
   Production Manager: Zoe Grubbe
   Music Production Manager: Linda Bres
   Executive Art Producer: Suzanne Koller

MUSIC PRODUCTION: Tin Drum Music
   Music Production: David McEwan
   Executive Producer: Nick Nash