DDB Worldwide has announced the promotion of Tomas Gonsorcik to the position of Global Chief Strategy Officer.
Formerly serving as Chief Strategy Officer, North America, Gonsorcik will now take on a pivotal role in overseeing the strategy practice across DDB’s extensive global network of creative agencies.
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In his elevated position, Gonsorcik will collaborate closely with Alex Lubar, as well as Glen Lomas, Global President & Chief Operating Officer, and Chaka Sobhani, recently appointed President & Chief Creative Officer, International. He will also join DDB’s global leadership team, working alongside global planners and creative teams to inspire creativity that drives positive change in consumer behavior.
Originally from Slovakia, Gonsorcik brings a wealth of experience, having led strategy on global brands such as The Coca-Cola Company, New Balance, The Ford Motor Company, Colgate-Palmolive, and McDonald’s. Since joining DDB in September 2022, he has focused on establishing DDB’s strategic excellence as a universal language for the global planning community, emphasizing emotional advantage, creative impact, and effectiveness.
Gonsorcik has played a significant role in DDB’s commitment to sustainability through its partnership with Parley For The Oceans, where he serves as DDB’s sustainability spokesperson. He is an active member of DDB’s Global Sustainability and AI Councils and has spearheaded the development of proprietary strategic tools that contribute to effective creativity and client growth.
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Lubar expressed his confidence in Gonsorcik’s abilities, stating, “Tomas is an outstanding strategist, who combines brand smarts with a deep understanding of the modern consumer. He knows how to lead and inspire people from the front. A true partner, he epitomizes the DDB belief that you should be talented and nice. We are lucky to have him join our global leadership team.”
In response to his new role, Gonsorcik expressed enthusiasm, saying, “It’s been an incredible ride since joining DDB North America last year, contributing to the transformation of DDB Chicago and adam&eveDDB NYC while building connections with our global community of some of the best agencies in the industry.”
Gonsorcik will be based primarily at DDB’s global headquarters in New York City, where he will contribute to shaping and accelerating DDB’s strategic initiatives on a global scale.
Reel 360 News wishes Tomas the best of luck in his new role.
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