Dazed and Nike are teaming up to celebrate soccer’s growing cultural moment in North America. The two brands have launched Dazed League, a limited-edition 50-page print magazine dedicated to the global culture of soccer, timed to coincide with the World Championship. The issue marks the first time the independent youth culture title has devoted an edition to the sport.
Building on the success of 2025’s DAZED MAXX, also created in partnership with Nike, the annual collaboration returns with a focus on soccer’s expanding influence across style, identity, community and contemporary culture.
The cover, photographed by Carlos Jaramillo and styled by Marcus Correa, features a curated lineup of cultural voices offering different perspectives on the game’s rise in the U.S. Featured figures include skateboarder Louie Lopez, artist Mika, DJ Ari Mamnoon, photographer and director Estevan Oriol, model Nica The Fresh Prince and art curator Antoine J. Girard.
Inside, Dazed League explores the intersections of soccer, self-expression and community through a range of features. “Watch Parties” spotlights groups of friends gathering to experience the game together, turning intimate viewing moments into celebrations of food, culture and connection. “Shrimp On The Ball” offers a mini cookbook featuring dishes created by guests from those watch parties.
Other highlights include “E Pluribus Unum: TOMA La Noche,” a voyeuristic photo study capturing player self-expression in motion through hair, nails, styling, and the details within the uniform. The issue also includes “World Champions,” a double-sided interactive illustrated tournament bracket designed as a collectible insert and reimagined through Dazed’s visual language.
“More than just a global sport, soccer is self-expression, style, community pride, activism and freedom,” said Felicia Pennant, Editorial Director of Dazed League. “So, if you’re wondering why you should care that soccer is catching fire across the United States, Dazed League has answers. The magazine benchmarks where we’re at, as the tide turns on home turf, and how this summer’s tournament will accelerate the next phase of groundbreaking culture.”
The free edition officially launches Monday, June 29, 2026, and will be available at select stockists in New York, Los Angeles, Houston and Atlanta.
Before the wider release, Dazed League will be available Saturday, June 27, exclusively at Bryant Park during a Nike TOMA league final giveaway.
With soccer continuing to gain momentum across North America, Dazed League positions the sport not just as a game, but as a cultural force shaping fashion, music, food, identity and community.
CREDITS:
- Editorial Director – Felicia Pennant
- Sub Editor – Hannah Lack
- Executive Creative Director – Rachel Effendy
- Senior Art Director – Reggie Dankwa
- Managing Editor & Executive Producer – Faye Young
- Design Director – Callum Abbott
- Junior Designer – Basem Tash
- Junior Creative – Hamish McCallion
- Laura Pitcher – US Editor
- Isabel Bekele – Editorial & Social Assistant
- Digital Director – Harry Slater
- Tech Director – Bill Bixby
- UX Designer – Noemi Luque
- Developer: Lucy Holubova
- Associate Producer – Mik Nguyen
- Associate Producer – Luis Gaensslen
- Account Director – Charlotte Jenkins
Photographers
- Carlos Jaramillo
- Rebekah Campbell
- Emiliano Granado
Writers
- Naomi Accardi-Talleyrand
- Tosin Makinde
- Tiana Randall
- Lauren Cochrane
- Felicia Pennant
- Zoe Allen
Dazed Media
- Jamie Knowles, Managing Director, North America
Production
- Print and reprographics manager – Steve Savigear
- Color and reprographics – myReproTeam
- Print production manager – Beth Mingay
Distribution
- Circulation manager – Stuart White
- Printer – Bahson Color Print Ltd
Typeface
- Univers
- Spread, Bold Decisions
- Ruder Plakat, Line
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