Call them young Lions Kings and Queens. Following seven competitions over four days, the Cannes Lions International Festival for Creativity has announced its 2023 Young Lions winners.
The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where young professionals have the opportunity to showcase their talent and achievements. All of the entries have been judged by members of the Cannes Lions Juries live in Cannes, and the Gold, Silver and Bronze winners have now been announced.
For the first time, the competitions answered briefs from two Top Innovators from the uplink program with Deloitte.
Young Lions Competition winners are as follows:
Design:
The Young Lions Design competition focuses on creating an effective, refined and attractive brand identity. This year, the Young Lions were briefed to create a brand identity that effectively communicates Rocket Learning’s mission to empower children through education.
Gold
- Katherine Yuen, Creative Director, Ogilvy, Dominican Republic
- Gabriella Sánchez, Creative, Ogilvy, Dominican Republic
- ‘Rocket Learning Redesign’
Silver
- Camila Cabra, Art Director, Sancho BBDO, Colombia
- Alejandro Orjuela, Copywriter, Sancho BBDO, Colombia
- ‘YouRockEt!’
Bronze
- Robin Winchester, Junior Designer, In The Company Of Huskies, Ireland
- James Stedmond, Junior Designer, In The Company Of Huskies, Ireland
- ‘Rocket Learning Brand Refresh’
Digital:
The Young Digital Lion competition focuses on building a digital-led campaign that uses both the platform and the technology behind it. During the competition, participants were challenged with creating a campaign that changes the perception of Anganwadi centers in India, for the non-profit organization Rocket Learning.
Gold
- Casey Clarke, Copywriter, Dig, Australia,
- Zac Nairn, Art Director, Dig, Australia
- ‘Little Learners League’
Silver
- Raaj Hussain Ali Kheraj, Sr. Manager – Digital & User Experience, Adcom Leo Burnett, Pakistan
- Ezza Syed, Creative Manager, Adcom Leo Burnett, Pakistan
- ‘MaAI’
Bronze
- Lucia Presencio Ortiz, Art Director, SAMY Alliance, Spain
- Ricardo Hontañón Pombo, Head of Brand & Campaign Strategy for Europe, SAMY Alliance, Spain
- ‘Gamemeficated Learning’
Film:
The Young Lions Film competition aims to create beautiful work that is impactful. The brief for this year’s Film competition focused on raising awareness amongst mothers in India to take charge of their young children’s education through Rocket Learning.
Gold
- Raphael Janan Kuppasamy, Integrated Art Director, Joe Public, South Africa
- Bernice Puleng Mosala, Copywriter, Joe Public, South Africa
- ‘Your Home A Classroom’
Silver
- Cory Hansen, Copywriter, Milestone Integrated Marketing, Canada
- Anthony Curran, Motion Designer, Milestone Integrated Marketing, Canada
- ‘Piece it together’
Bronze
- Palak Kapadia, Copywriter, Amazon Brand Innovation Lab, USA
- Catarina Barcala Gosende, Art Director, MullenLowe, USA
- ‘The Lifelong Lesson’
Media:
The Young Lions Media competition focuses on how young professionals use strategic thinking and innovative approaches to solve an important marketing challenge.
This year’s brief was delivered by Net Zero, a non-profit organization that focuses on mobilizing young people to take action against climate change. In doing so, the competitors were challenged with creating a strategy that activated and unified the voices of young people, and to create a roadmap for action.
Gold
- Hyune Kim, Art Director, Daehong Communications, South Korea
- Seoyul Song, Art Director, Daehong Communications, South Korea
- ‘The Lower, The Better’
Silver
- Nicolás Téllez Cárdenas, Copywriter, DAVID, Colombia
- Jonnathan Rodríguez López, Copywriter, DAVID, Colombia
- ‘The Stone Movement’
Bronze
- Sophia-Maria Kramer, Copywriter, Jung von Matt, Switzerland
- Ana Gabriela Oetliker, Digital Marketing Manager, Jung von Matt, Switzerland
- ‘Adivism’
Marketers:
Focusing on the foundation of creative work that engages its audience, the Young Lions Marketers competition centers on creating a strong and effective brief. This year the competition focused on Net Zero and challenged the Young Lions to create a campaign that transforms the narrative around climate change to inspire individuals to take action.
Gold
- Mike Miura, Manager, Commercial Marketing Strategy, Maple Leaf Sports & Entertainment, Canada
- Ryan Grippo, Associate, Commercial Strategy, Maple Leaf Sports & Entertainment, Canada
- ‘Score for the planet’
Silver
- Konrad Skogen, Brand Manager, Orkla Confectionery & Snacks Norway, Norway
- Katrine Engja Stake, Brand Manager, Orkla Confectionery & Snacks Norway, Norway
- ‘Not all Superheros wear capes’
Bronze
- Sharon Ryu, Assistant Manager, SK telecom, South Korea
- Haeun Park, Assistant Manager, SK telecom, South Korea
- ‘Make narrative win’
REELated:
PR:
The Young Lions PR competition asks its entrants to create an innovative PR strategy. The PR brief was supplied by EcoTree, an NGO that sustainably manages forests and ecosystems, in which it asked competitors to create a PR strategy that effectively communicates their offering of carbon credits.
Gold
- Judy Bakieh, Integrated Communications Manager, Gambit Communications, MENA
- Sarah Alsalem, Account Manager, Gambit Communications, MENA
- ‘#Bestbadinvestment’
Silver
- Millie Clout, PR Manager, Howatson+Company, Australia,
- Bella Hayes, PR Executive, Howatson+Company, Australia
- ‘Pay Zero Sale’
Bronze
- Rowan El-Goweiny, Copywriter, Innocean Berlin, Germany
- Odile Brefa, Senior Strategist, Innocean Berlin, Germany
- ‘Nature’s Monthly Allowance’
Print:
The Young Lions Print competition challenges young creatives to produce a stand-out, captivating and unique print ad. This year’s brief was also provided by EcoTree, in which the Lions were challenged to explain the premise of EcoTree in one key visual.
Gold
- Joe Sayer, Art Director, The Leith Agency, United Kingdom
- Marion Miranda, Copywriter, The Leith Agency, United Kingdom
- ‘The Growing Graph’
Silver
- Juan Andrés Kebork, Copywriter, Innocean Berlin, Germany
- Alejandro Gabarda, Art Director, Jung von Matt Spree, Germany
- ‘Banknote Trees’
Bronze
- Maria Branco, Copywriter, JUDAS, Portugal
- Carlota Real, Art Director, JUDAS, Portugal
- ‘Hack The Game – Plant a Tree IRL’
