D&G teams with local LGBTQIA+ orgs for Pride

More and more people are willing to become brave allies to the LGBTQIA+ community.

Yet even when these allies have the best intentions, they often fear using the wrong language when engaging in conversations surrounding the LGBTQIA+ community. This can result in people being more timid (fearful) when it comes to speaking up.

Hindering their bravery.

Beginning today, David&Goliath is showing its support of the LGBTQIA+ community and celebrating Pride Month by launching “For the Brave Who Want to Speak Up,” an inclusivity initiative covering gender identity, sexual orientation, LGBTQIA+ definitions and inclusive language.

From June 25 through 27, experts from the LA’s LGBT Center and the Transgender Economic Empowerment Project (TEEP) will be on hand and available through an Instagram Story takeover to respond to questions and provide insight into what’s appropriate in social situations.

As part of the effort, D&G created a shareable animated video inviting people to join and ask questions. Watch below:

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“The bravest thing any person can do is stay true to who they are. It’s the fabric of our agency culture and we continue to inspire our employees, brands, friends and family to do the same,” said David Angelo, founder and chairman of David&Goliath.

“Words and language matter and carry a lot of power. In our industry, we rely on words to move people and create impact. What you call someone has meaning. And as easy as language can validate and acknowledge a person’s identity, true self, it also has the power to dismiss it.”

Angelo added, “Even though we are ‘allies’, and fully support the LGBTQIA+ community, we acknowledge that we too have a lot to learn from experts to dispel this language barrier and help us and other allies feel confident in speaking up on the community’s behalf – as well as how to properly communicate with them. Which is why we wanted to do our part in providing a safe space to ask those important questions.”

“For the Brave Who Want to Speak Up” is actually part of a broader D&G initiative with LGBTQIA+ organizations from across the country to build a mobile friendly website that will serve as an ally’s guide to inclusive language and etiquette. The website is due to launch during Pride Month, June 2020.

On June 27th, during D&G’s weekly Thirsty Thursdays’ happy hour, TEEP will be available for a live Q&A with the agency.

 
Credits
Client: David&Goliath
   David Angelo Founder & Chairman
   Yumi Prentice President
   Lixaida Lorenzo Group Creative Director/Copywriter
   Juan Davila Associate Creative Director/Copywriter
   Lindsay Iversen Art Director
   Drew Shields Sr Copywriter
   Cara Nieto Executive Art Producer
   Donesh Olyaie Group Planning Director
   Noelle Suarez Jr. Social Strategist
   Genie Lara Associate Director of Project Management
   Paul Stephens Senior Project Manager
   David Sukal Project Coordinator
   Nina Pena Senior Creative Resource Manager
   Peter Bassett Managing Director, Integrated Production &    Technology Services
   Meagan Steinkamp Digital Designer
   Kurtis Mirick Digital Designer
   Justine Phan Digital Producer

Music and Sound Licensing:
   Extreme

Source: David&Goliath