David&Goliath named Auto-Owners Insurance AOR


Good news for El-Segundo-based David&Goliath. The award-winning, full-service agency announced today that it has been named Creative Agency of Record (AOR) for Auto-Owners Insurance, one of the leading property and casualty insurers in the U.S.

D&G was awarded the business without a formal review. Nice when that happens.

Auto-Owners Insurance Group is a 103-year-old Fortune 500 insurance company headquartered in Lansing, Michigan. Auto-Owners is 100% committed to the Independent Agency System and is a values-driven company.

David&Goliath was reportedly brought on as a strategic and creative partner to help Auto-Owners define and develop its brand positioning, with the ultimate goal of creating an integrated brand anthem and campaign including TV, radio, OOH, print, digital and social.

“One of the things that we admire about Auto-Owners Insurance is that they have a century-long track record of going above and beyond to help those people who put their trust in them, whether it be independent agents, policyholders, or employees,” said Yumi Prentice, president, David&Goliath.

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She added, “What’s more, Auto-Owners is a brand that firmly knows who it is and has lived their truth since day one. That level of authenticity and bravery is as refreshing as it is an exciting story to bring to life for today’s modern audiences.”

According to a statement from Valorie McNeal, Director, Marketing & Sales at Auto-Owners, the company was impressed by D&G’s “stand out” body of work.

“We were in search of a great advertising agency that could help take our brand to the next level…once we visited their office and experienced their culture firsthand, we were sold. We are thrilled to be partnering with an agency that shares the same values and embodies a challenger spirit. We can’t wait to get started.”

The first work for the brand is tentatively slated for Q4 of this year. Congrats to D&G

Source: David&Goliath