Jordan knows that basketball means family.
In the new spot, “Unite” Passerine Director Adam Tillman-Young and Cut+Run Editor Aika Miyake teamed up to show how family ties are forged on the court with every win, and every loss.
As players and spectators, we never fly alone. We are united. We are family.
“This really was a dream project – everyone involved was welcoming and the footage was incredible,” says Miyake. “I feel honored to contribute to such a great message. It was a joy to edit.” Watch below:
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“I’m so thankful to have had our first film for Jordan Brand’s “Unite” campaign in Aika’s editorial hands,” says Passerine Co-Founder & Director Adam Tillman-Young. “What we couldn’t have known from her impressive reel alone was the invaluable personal experience and perspective Aika would bring to the heroic representation of the subjects of our film.”
Adding, “This was bigger than just another commercial for us, and we couldn’t have asked for more capable and supportive partners than Cut + Run to help bring our creative vision to life!”
CREDITS:
Client: Jordan
Agency + Prod Co: Passerine
Co-Founder / Director: Adam Tillman-Young
Co-Founder / Executive Producer: Shalonda Cornitcher
Senior Producer: Kimberly Clarke
Editorial Company: Cut+Run
Editor: Aika Miyake
Executive Producer: Amburr Farls
Finishing Company: Jogger
Creative Director: Andy Brown
Flame Artist: Talia Gleason
Flame Assist: Jorge Tanaka
Head of Production: Diana Cheng
Source: Cut+Run
