Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas.
Reina steps into a newly created role focused on reimagining how clients engage with consumers across platforms, channels, and touchpoints. She joins Droga5 from Leo US, where she served as chief experience officer, and will report to recently named New York and Americas chief creative officer Rafael Rizuto. Together, the duo brings a complementary, experience-led and craft-driven leadership model to the agency as it looks to accelerate creative output and cultural impact across the region.
Based in New York, Reina will begin her new role in January 2026. Alongside Rizuto, she will play a central role in revitalizing Droga5’s New York office while helping unlock the full creative potential of teams across the Americas, supported by the talent, technology, and tools of the broader Accenture Song network.
Mark Green, global chief executive officer, Droga5 noted, “Cristina is an incredible thinker, doer and master of craft who levels up any piece of work she touches–at the same time carving out fresh spaces for brands to play. She’s a quiet force who brings maximum impact, and she’ll be crucial to strengthening New York and our team across the Americas. She’s exactly the kind of leader we need as we continue to evolve Droga5 into its next chapter of being a modern agency for modern brands.”
Reina brings a proven track record of breakthrough brand building and creative problem-solving for marketers navigating an increasingly complex media landscape.
Prior to Leo US, she was a partner and chief creative officer at Quality Experience, the independent agency founded by the late Ari Weiss. Earlier in her career, she served as EVP, global executive creative director, and head of art at McCann North America, where she led Microsoft’s celebrated ADLaM campaign, earning both the Design and Business Transformation Grand Prix at Cannes Lions and recognition as one of Fast Company’s World Changing Ideas.
Her portfolio also includes the much-talked-about “Skittles Commercial: The Broadway Musical,” which transformed the Super Bowl into a live theatrical event.
A consistent force in new business, Reina has helped win major accounts, including Kroger for DDB New York and Smirnoff’s global business for McCann New York. Most recently, her leadership contributed to Publicis Groupe and Leo wins across Nespresso’s international business, Papa John’s, Coffee Mate, and Haleon. Her work spans categories and brands, including Microsoft, Tonal, Converse, Volkswagen, State Farm, MillerCoors, Kroger, New York Lottery, Tribeca Film Festival, Verizon, MGM, and more.
Rizuto said, “Cristina represents everything I love about this business — pure craft, big heart, and a relentless drive to make things that move people. Experiences and design are shaping so much of what we do today, and Cristina’s vision will help us push that even further. I’ve admired her work for years, and I couldn’t be more excited to have her by my side as we shape what’s next for Droga5 across the Americas.”
Her industry recognition is extensive. Reina has been named one of the top 10 creative directors globally by the Cannes Lions Top Talent Report, included in Adweek’s Creative 100, honored by Campaign US as an Inspiring Woman in Conquering Creativity, and ranked the number one most awarded executive creative director by The One Show. Her work has earned hundreds of awards across Cannes Lions, D&AD, The One Show, Effies, Clios, and other major festivals.
Cristina said, “I’ve always admired Droga5 for its history of bold ideas that drive business and culture. Joining now feels especially meaningful. This is a moment where creativity and AI are rewriting what brands can do, and what people expect from them. Brands today need ideas people genuinely want in their lives–ideas that also solve real problems and propel their business forward. The most powerful of those will sit at the intersection of experience, technology, and craft. That’s exactly the future I’m excited to build at Droga5.”
Congratulations to Cristina on a well-deserved next chapter and a role that feels perfectly aligned with where modern creativity is headed.
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