Cricket Wireless, along with San Francisco-based creative agency ARGONAUT, turned to its longstanding sponsorship partner (World Wrestling Entertainment) WWE to develop a new ad campaign to help ensure its 5G network would hit the market like a body slam.
This week, Cricket released three rousing, energized brand films, which premiered first on social media platforms (before soon expanding to TV and OLV), starring WWE Superstars The Miz, Charlotte Flair and Drew McIntyre, as well as beloved Cricket mascots Dusty, Lucy and Miles.
The campaign represents how Cricket’s new 5G network can better connect all types of communities to the things that make them smile more, and announces the company as a major player in the 5G arena.
The spots were developed through the lens of creating social-first content, using stop-motion animation and action figures of the wrestling celebs, to illustrate the power and speed of Cricket 5G. Watch below:
REELated: Megan Thee Stallion drops her Hottie Sauce at Popeyes
“We really wanted to tap into the heart of WWE fandom while emphasizing the joy, speed and power that Cricket represents,” said Hunter Hindman, CCO of ARGONAUT. “And what better way to do that than to not only feature WWE stars, but show them playing with their own collectibles? The goal was to demonstrate how Cricket can bring WWE fans’ dreams to life.”
“WWE fans are all about their community, being part of the WWE story with the stars, and always want to be connected to fandom”, added Cindy Rozier, AVP at Cricket Wireless. “At Cricket, we offer the service needed for people to do more of what makes them happy, and nothing can enhance the WWE fan experience better than Cricket 5G”
The spot featuring The Miz also aired live on ABC on Monday, Nov. 1 during the broadcast of Dancing with the Stars.
CREDITS
CLIENT: Cricket Wireless
- Cindy Rozier: Assistant VP Marketing, Brand, Advertising & Sponsorships
- Erin Bishop: Lead Manager, Marketing Communications
- P.J. Parr: Sr. Marketing Manager – Sponsorships
AGENCY: ARGONAUT
- Chad Leitz: Group Creative Director
- Shane Fleming: Group Creative Director
- Grant Minnis: Creative Director
- Kinzie Buckley: Senior Copywriter
- Jon Drawbaugh: Head of Production
- Tristan Besse: Group Brand Director
- Alek Weltin: Brand Supervisor
- Zach Charters: Senior Art Director
- Bre Fernandez: Senior Copywriter
- Laura Marie Mariel: Senior Art Director
- Sterling Thomas: Communications Strategist
- Max Grande: Assistant Brand Manager
- Linda Casson: Director, Business Affairs
- Tashia Neuhaus: Integrated Producer
- Josie Rosensteel: Brand Director
- Sarah Rubel: Social Strategist
- Alan Stout: Head of Strategy
- Hunter Hindman: Founder/CCO
WWE
- Mike Sykucki: Director
- Valentina Pantelic: Sr. Digital Campaign Coordinator, Global Sales and Partnership Marketing Division
- Kristin Wilson: Director, Partnership Marketing
YAH
- Maddie Lockridge: YAH Sr. Client Executive
- Anna Diez: YAH Sr. Client Manager
- Cc Coleman: YAH Client Director
- Edith Cisneros: Client Executive
PRODUCTION COMPANY: BUCK
- Buck: Director
- Dan Marsh: Creative Director
- Luisa Murray, Nick Carmen: Executive Producers
- Trish Rigby: Line Producer
- Stacy Tayama: Cinematographer
POST: BUCK
STOP MOTION: THREADWOOD
- Dan Marsh: Creative Director
- Ben Rohel: Technical Director
- Paal Rui:Head of Post Production
- Jack Williams: Post Producer
- Adriane Scott-Kemp: Post Producer
- Andrew Gladstone: Post Producer
- Billy Kosta: Editor
- Scott DaRoss: Stop Motion Animation Lead
- Alexis Deprey: Stop Motion Art Director
- Rachel D Mark: Stop Motion Fabricator
- Lauren Gaballo, Casey McIntyre: Art Directors
- Trstyn Pease: Storyboard Artist
- Ben Rohel, Eva Flodstrom: Lead Compositor
- Michael Loney, Sam Smith, Brinton Jaecks, Chloe Tu: Compositors
- Alex Dingfelder: CG Supervisor
- Arvid Volz, Kien Hoang: CG Leads
- Kien Hoang: Modeler
- Juan Carlos Barraza, Ernesto Ruiz Velasco: Rigging
- Kien Hoang, Chloe Tu, Michelle Herrera: Lighters
- Ernesto Ruiz Velasco: FX
- Alessandro Ceglia: Head of 3D Animation
- Tyler Mahn, Beatrice Viguier: 3D Animators
- Timo Prousalis, Junyi Xiao, Dan Cantelm, Josh Parker: 2D Animators
SOUND: BARKING OWL RECORDING STUDIO
- AJ Murillo & Brad Beasley: Sound Engineer
- Gus Koven: Sound Designer
- Ashley Benton: Executive Producer
- Hannah Alter: Producer
- Lily McCann: Associate Producer –
