Creative production company We Are Royale (WAR) continues to expand its award-winning team, this time with the hiring of Norn Jordan as Creative Director.
Bringing with her an accomplished visual eye and chameleon-like versatility across work with numerous brands and creative teams, Jordan has made a name for herself as an in-demand creative director in the industry. Now, she brings her impressive skillset exclusively to We Are Royale.
“Norn is a rare breed,” says Brien Holman, WAR Co-Founder and Chief Creative Officer. “She has an insane eye for the creative and can direct the team towards the same vision like nobody’s business. But with that comes a compassion I don’t see in everyone. She actively looks out for the team and wants every person to find their place in the work to succeed as best they can. The diversity of her work also aligns with everything WAR values. With Norn’s help, we’ll continue to push the boundaries of not only the creative brief but also what we’re capable of as a creative team.”
“WAR has always been extremely supportive of my work, and made it clear that creativity is their priority,” adds Jordan. “This industry can be very cutthroat but WAR is the antithesis of this with its warm and welcoming culture – not to mention the consistently great work they do.”
Jordan’s experience creating eye-catching visuals has seen her work with clients across television, streaming, and video games. She comes to WAR from her most recent position as Creative Director at MOCEAN, where she oversaw AV and graphics for a wide range of clients, and notably produced a series of eight character-focused spots celebrating the 25th Anniversary of Pokémon.
In addition, Jordan worked closely with AAA video game studio Bungie, makers of the Destiny series and a long-time valued client with whom she has enjoyed a nearly decade-long partnership.
With an early interest in art and film, particularly the works of Akira Kurosawa, Studio Ghibli, and Hayao Miyazaki, Jordan studied at the Art Center College of Design. There, her fascination with motion graphics led her to an early role at Blur Studio, with a long and prolific tenure that saw her develop lasting client relationships with Fox, Nickelodeon, and several game studios, notably the aforementioned Bungie.
Quickly rising to the position of Creative Director at Blur, Jordan eventually moved on to Hollywood-based studio yU+co. There, she produced opening title sequences for the Disney+ series The Mandalorian, as well as the recent remake of The Addams Family. One particularly standout project saw Jordan conceiving and directing eight distinct title sequences for each episode of the acclaimed FX limited series Fosse/Verdon.
“Each episode had its own unique title sequence, foreshadowing the events of that week,” recalls Jordan. “We got to create all the logos with actual physical materials and shot them all on 16mm. Lin-Manuel Miranda, who was a producer on the show, even tweeted about the titles, which was a cool moment.”
Looking forward to We Are Royale, Jordan is enthusiastic about the work, particularly the opportunity for her to mentor more women coming up in the field. “I like being a female creative director, and I really wish that there were more of us in the industry,” Jordan notes. “I’ve been fortunate to learn a lot from other women in my career, and I really want to build on that at WAR.”
Another cause that Jordan remains committed to is advocating for more diversity in the video game industry, particularly when it comes to female characters.
Currently, Jordan is hard at work with several client projects, including an American Music Awards show package for ABC, a series of branding videos for Discord, and developing new Destiny 2 key art for Bungie. Beyond that, she is mindful of maintaining a healthy work/life balance and enjoys going on “creative adventures” to new museums and restaurants with her teenage son.
Reel 360 News wishes Norn the best of luck at WAR.
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