Arts & Letters has announced its latest hilarious campaign for Constant Contact, launching the new brand platform, ‘Serious Business Relationships.’
This is also the first campaign since Laura Goldberg took the helm as CMO at the brand.
The spots directed by David Shafei of World War Seven introduce the new brand platform. This fully integrated campaign portrays business owners and their customers as if they were in serious personal relationships with one another – featuring a landscape architect, plumber and butcher.
REELated: Katharina Baron frames Peter Cohen Collection
The campaign includes TV, radio, digital, social, OOH.
CREDITS:
CLIENT: Constant Contact
AGENCY: Arts & Letters
- FOUNDER/ECD: Charles Hodges
- ECD: Nick Kaplan
- CREATIVE DIRECTOR: Toliver Roebuck
- CREATIVE TEAM: Lillian O’Connor Brett Simone, Rob Munk, Alex Brusko
- HEAD OF PRODUCTION: Temma Shoaf
- EP: Jason Sheldon
- SENIOR PRODUCER: Andrea Rodriguez
- PRODUCER: Evan Cotter
- BUSINESS AFFAIRS: Lenora Cushing, Orna Weinstein
- MANAGING DIRECTOR: Rich Weinstein
- GROUP BUSINESS DIRECTOR: Suzanne Stovall
- BUSINESS DIRECTOR: Sophie Wolf
- DIRECTOR OF STRATEGY: Andy Grayson
- STRATEGY DIRECTOR: Zack Stergar
- STRATEGY DIRECTOR: Jess Sartoretto
- MUSIC SUPERVISION: Cam DiNunzio
PRODUCTION COMPANY: World War Seven
- DIRECTOR: David Shafei
- EP: Megan Pfaffenroth
- PRODUCER: Mike Mitchell
- DIRECTOR OF PHOTOGRAPHY: Polly Morgan
- PHOTOGRAPHER: Jessica Pons
EDIT: Mack Cut
- EDITOR: Pamela Petruski
- ASSISTANT EDITOR: Brandon Alexander
- FLAME ARTIST: Joseph Miller
- EP: Gina Pagano
COLOR: Nice Shoes
- COLORIST: Maria Carretero
- PRODUCER: Paul DeKams
AUDIO FACILITY: Barking Owl Sound
- AUDIO ENGINEER: Elizabeth McClanahan
- EP: Ashley Benton
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