Colle McVoy named AOR for Northern Tool + Equipment


After a competitive review, Colle McVoy has been selected as Agency of Record for Northern Tool + Equipment, one of the nation’s leading retailers of high-quality tools and equipment for DIYers and professionals.

The agency will partner with the company on strategy, creative, media, content and brand experience.

“Colle McVoy is the ideal strategic and creative partner as we prepare for transformational growth. Their unique approach to delivering an end-to-end experience will elevate our brand and make us a sought-after destination,” said Todd Allard, SVP Marketing, Northern Tool + Equipment. “The agency’s integrated, omnichannel mindset and track record of developing breakthrough work to build retail brands will help us achieve our aggressive growth goals.”

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“This is an exciting time for Northern Tool + Equipment. They have incredible momentum and a unique offering,” said Christine Fruechte, CEO, Colle McVoy. “We look forward to making Northern Tool + Equipment a destination of choice as it looks to double its footprint over the next five years.”

Northern Tool + Equipment joins Colle McVoy’s roster of breakthrough brands, including 3M, Cub Cadet, Target and U.S. Bank.

The agency began 2022 with double-digit growth and expects to disclose other substantial new business wins in the coming weeks.

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