Coegi, a leading digital media agency owned by True Independent Holdings (TIH), has announced the launch of Coegi Canada, further expanding its North American footprint. Industry veteran Rodney Perry has been named President of Coegi Canada and will assume the role effective immediately.
This expansion underscores Coegi’s dedication to growing its presence in the Canadian market and strengthening its relationships with a wide range of clients across North America. “We’re thrilled to launch Coegi Canada officially and to welcome Rodney Perry to lead our Canadian operations,” said Jack Miller, CEO of TIH. “Rodney’s extensive experience and deep understanding of the Canadian market make him the ideal leader to drive our growth in this key region.”
Perry, who has over 20 years of experience in digital and interactive media, previously served as Chief Digital Officer at Chameleon Digital Media. He has also held key leadership roles at GroupM’s mPlatform, Xaxis, and MEC Interaction. “I’m excited to join Coegi at this pivotal moment in the company’s growth,” said Perry. “Coegi has built an impressive reputation for leveraging technology and talent to deliver exceptional results for clients. I look forward to building on this foundation and expanding our capabilities to meet the unique needs of the Canadian market.”
The move to establish Coegi Canada builds on the agency’s recognition as one of Adweek’s Fastest Growing Agencies and leverages its proven success with clients such as Moderna Canada, Re/Max, StorageMart, and the Insurance Bureau of Canada. The expansion will allow Coegi to better serve existing Canadian clients while pursuing new opportunities in the market.
The full suite of Coegi’s offerings will be available in Canada, including digital advertising strategy, programmatic advertising, connected TV (CTV), influencer marketing, search marketing, and advanced analytics. Coegi Canada is set to enhance the agency’s service offerings and establish a localized approach to the Canadian digital marketing landscape.
This launch follows TIH’s integration into the Meet The People (MTP) group earlier this year. Coegi Canada joins MTP’s existing Canadian operations, which include Match Retail and True Media Canada, a TIH subsidiary.
“The Canadian market presents exciting opportunities for growth,” added Perry. “With Coegi’s innovative approach to digital marketing and our deep understanding of the local landscape, we’re well-positioned to help Canadian brands achieve their marketing objectives and drive measurable business results.”
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