Cleveland Clinic, in collaboration with MRM Detroit, has announced its debut in the virtual world with an innovative wellness experience on Roblox. This initiative aligns with Mental Health Awareness Month, offering a unique and interactive space designed to promote wellness, healing, and self-care.
A statement from Cleveland Clinic notes, “Innovating in the healthcare space means understanding the real pain points for people. Once we saw that mental health as it pertains to gaming was an area not many people have tackled, we honed in on a way we could tangibly make an impact in people’s lives and wellness.”
The Cleveland Clinic Roblox experience, designed by MRM Detroit, provides users with a dynamic virtual environment to engage in various wellness activities. The features include:
- Guided Breathing Work and Meditation: Users can participate in virtual guided sessions that promote relaxation and mental clarity.
- Affirmation Trail: A virtual path where users can engage with positive affirmations, enhancing their mental well-being.
- Art Therapy Tour: This tour cleverly integrates real artworks from Cleveland Clinic’s renowned art collection, including pieces like “Style Variation 2” by Derrick Adams and “Fly Girl with Four Orbs” by James Richmond Edwards, into the virtual world.
Roblox, a popular online platform with over 70 million daily users, serves as the ideal venue for this groundbreaking initiative. Watch below:
REELated:
“We’ve spent many years working with Cleveland Clinic and understand their mission that everyone deserves world-class care. This was an opportunity to bridge technology, in this case Roblox, with human connection in a way that could truly have an impact on improving lives,” shares Jeff Cruz, Chief Creative Officer, MRM Detroit.
This innovative project marks a significant step in Cleveland Clinic’s mission to extend world-class care into new and engaging platforms, demonstrating a commitment to mental health and well-being. Explore the Cleveland Clinic’s virtual wellness experience on Roblox and join the effort to promote mental health awareness and wellness in a pioneering way.
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