The start of summer is christened by many things… a first trip to the pool, first ice cream cone, first time walking barefoot on lush green grass, etc. But for many, it starts when the grill is first lit, when the apron is dusted off, the grilling utensils sharpened, and the neighbors start peering over the fence in anticipation of where that delicious smell of wiener smoke is coming from.
And with their deep lineup of grillables from chicken sausage and kielbasa, to the traditional hot dog, Dietz & Watson knows grilling. They’re kicking off this summer with ‘The Wiener Roast’ with someone who’s particularly good at taking and giving heat…comedian Chris Distefano.
In ‘The Wiener Roast’ campaign, creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), Chris Distefano will take over the grill and humorously go off on hot topics while simultaneously grilling tasty NEW uncured Dietz Dogs and other sausages.
“Summertime is a thriving season for Dietz & Watson” noted Lauren Eni Canesco, EVP of Brand Strategy of Dietz & Watson. “This year is particularly special for us as we launch our new line of Dietz Dogs: uncured, handcrafted hot dogs made with premium cuts of meat. Chris and the team at RTO+P teamed up to create a fun and captivating way to connect our consumers to the endless grilling possibilities we offer all summer long.”
He’ll give his take on everything from what your condiments say about you to how the sausage is made. (The right way: without artificial flavors, fillers or other BS of course!) Watch below:
REELated:
“Dietz & Watson is an 80-year-old company that never stops thinking about fresh new ways to connect with and delight their customers.” said Steve Red, President & Co-Chief Creative Officer of RTO+P. “They’re a brand that never turns down an opportunity to have fun, and we’re always here for it.”
In a series of 3 spots complete with grilling recipes and a snapchat AR Lens, the teams came together for a laugh-out-loud funny start to the summer, which wouldn’t be complete without your favorite Dietz & Watson franks and sausages.
The campaign launches nationally online today on social and paid social, with a continuous roll out of new grilling recipes on the landing page HERE.
Please see below for quotes from RTO+P, Dietz & Watson, and the one and only Chris Distefano as well as below for team credits.
“What’s better than a summertime cookout?” adds Chris Distefano. “A summertime cookout with Dietz & Watson’s wieners. Trust your boy Chrissy Condiments,… these Dietz Dogs are the real deal!”
CREDITS:
CLIENT: Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
AGENCY Red Tettemer O’Connell + Partners
- Co-Chief Creative Officers: Steve Red, Steve O’Connell
- Executive Creative Director: Todd Taylor
- Group Creative Directors: Ari Garber
- Art Director Megan Skosnick
- Senior Copywriter: Roman Manning
- Digital Designer: Jess Rosidivito
- Developer: Jordan Speed
- Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Jackie Brooke, Riley Gilbert
- Brand Strategy: Vann Madison
- Digital Strategy: Uri Weingarten, Aaron Grando
- Producers: Niall Segundo, Joe Mosca
PRODUCTION:
Director: Steve O’Connell (RTO+P)
PRODUCTION COMPANY: Format
Post Production: RTO+P
Editor: Ziggy Gamble
MIX & RECORD Milkboy
Color Alkemy X
MEDIA Mediahub
