If you think it’s too early to read about a holiday campaign, we suggest skipping this story! The Children’s Place, Inc. has revealed a thrilling collaboration with the iconic music legend and entrepreneur, Snoop Dogg.
This partnership is a part of The Children’s Place’s three-part holiday campaign designed to resonate with and celebrate their millennial shopper audience, blending music, family, and fashion.
The second installment of the campaign brings together three generations of icons: Snoop Dogg and his wife, Shante Broadus, along with their children and grandchildren. The campaign captures the essence of the holiday season as Snoop Dogg and Shante Broadus host their entire family, even including their family dog, Charlie.
Adorned in The Children’s Place’s fresh Holiday collection, the family shines in coordinating green plaid holiday attire and the brand’s beloved matching family pajamas. This collaboration underscores the breadth of The Children’s Place’s offerings, demonstrating its ability to outfit families across the nation for every holiday occasion, from festive gatherings to cozy nights in matching pajamas. Watch below:
REELated:
Maegan Markee, Brand President at The Children’s Place, emphasized the brand’s strong focus on “family.” She stated, “What better way to celebrate than by partnering with three iconic generations – Snoop Dogg and Shante, their children, and their grandkids! Snoop Dogg has dominated an era and has shaped pop culture and the social media landscape. His global and generational appeal deepens our bond with our multi-generational shoppers – both existing and new. We are thrilled to partner with Snoop, Shante, and the Broadus family to bring our audiences this incredibly magical campaign this holiday season!”
Snoop Dogg also expressed his enthusiasm for the collaboration, highlighting the significance of family in his life and the joy of working with them on the holiday campaign. He shared his excitement, stating, “Family is everything. Working with family is truly a blessing. Having Shante, my kids, and my grandbabies part of this holiday campaign is nothing short of incredible. Not gonna lie, the shoot got me feelin’ festive and fly. The Children’s Place matching family styles and pajamas be for everyone who want to be drippin’ in swag. Ya’ll know the Broadus family will be matching all season long with The Children’s Place.”
The iconic Hip-Hop artist is the second of three musical icons to join The Children’s Place’s three-part holiday campaign appealing to and celebrating their current and prospective millennial shopper audiences by fusing music, family, and fashion.
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