Remember that #thechickensandwichwar Reel 360 covered?
If you’ve forgotten, last August, Miami-based Popeyes introduced a chicken sandwich to its menu that became wildly popular and the QSR poked fun at rival Chick-fil-A.
Demand was so great that the brand sold out of the mouth-watering sandwich much quicker than expected. The resulting public demand led to a $23m earned media bump for the chain. But, without a sandwich, Chick-fil-A was able to appeal to consumers by actually having a chicken sandwich on its menu.
The war is back on, kids. And the casualties will be our calories and cholesterol. Oh, but what a way to go!
Today, the chain tweeted out the news of the chicken sandwich’s imminent return and threw some shade at Chick-fil-A in the process.
Y’all…the sandwich is back Sunday, November 3rd. Then every day. ?? pic.twitter.com/JDxyCIv0zz
— Popeyes Chicken (@PopeyesChicken) October 28, 2019
Starting 3 November, which happens to be National Sandwich Day, Popeyes will have its version back, and it’s again taking on Chick-fil-A by pulling its advantage of being open on Sundays – Chick-fil-A is notably closed that day.
The 20-second video shows a rest stop billboard with both restaurants’ logos on it. The Chick-fil-A sign says ‘Closed Sunday’. A man walks up to the sign and slaps an ‘Open Sunday’ sign under the Popeyes logo. A picture of the sandwich is shown with a text over that states: “The Sandwich is back. Sunday, November 3rd.” Watch below:
ALSO READ: The ‘Chicken Sandwich Wars’ will leave you fried
On Monday, Popeyes’ parent company Restaurant Brands International reported revenue of $1.46 billion in the most recent quarter, which saw the launch of both Popeyes’ chicken sandwich and sister brand Burger King’s Impossible Burger. Popeyes’ same-store sales were up 9.7% globally in the third quarter.
“We had one of the best quarters for the brand in nearly two decades,” Felipe Athayde, Popeyes’ president for the Americas, told Business Insider on Monday.
The Reel 360 team is salivating already. The Drum first reported this.
SOURCE: The Drum and Business Insider